Migration

The migration will take ~24 days of single contributor labor across all brands across USA, Belize, and Mexico.  We will not efficiently re-establish Google and FB account access for ARI & DS. However, now is the time to move before we undergo a larger effort to fully onboard Directory Listing customers and make connections to Google and Facebook. I don't think the majority of dealers will know that we have changed tools much less that our tool is no longer connected to their GBP or FB account. Grant and I are aligned that Uberall will provide a superior experience for both the LV team and the customer in the long run.

Clean-up

Once we have migrated to Uberall we can begin the effort to onboarding missed onboards for Directory Listings as well as seek GBP and FB access for all Directory Listing customers.  This is a massive effort, however, customers clearly are not missing this currently so we can take our time and look to use tools like bulk email and Leadsie to attempt to gain access as efficiently as possible and minimize the need for customer calling as much as possible for Directory Listings.

Phase 1: Migrate - 24 days

• DS/ARI - 13 days

• 2 days - Migrate 547 from Yext —> Uberall 

• (1 location/contract trimming additional unpaid locations)

• 1 day - Migrate 50 from BrightLocal —> Uberall

• 10 days - Pursue 170 Google/FB account authentications from customers to LV GBP and FB accounts

• Ideally we would be armed with tools to scalably request access (Leadsie, bulk email send, etc.)

• We are not likely to re-establish these connections efficiently, however…

• Likely not missed/noticed by customers. Not a talking point or on reporting.

• TCS - 8 days

• 2 days - Migrate 1176 from Yext —> Uberall 

• 1 day - Authenticate TCS GBP & FB accounts in Uberall

• 5 days - Connect  ~1100 GBP/FB accounts per location in Uberall(no customer auth required)

• ND - 3 day

• 1 day - Migrate 25 from Yext —> Uberall 

• 1 day - Authenticate ND GBP & FB accounts in Uberall

• 1 day - Connect ~50 GBP/FB accounts per location in Uberall(no customer auth required)

Phase 2

Phase 2 is a clean-up phase to ensure full onboarding of previously missed customer onboards. These missed off board have occurred over the last several years. We have since improved processes to ensure onboarding of all new sales.

Additional Requirements

Note, across Phase 1 (170) and Phase 2 (~3100+) across ARI, DS, TCS, and ND we have nearly 3,330 Google and Facebook accounts to pursue access for.  

First, in order to maximize full customer onboarding, additional tooling to efficiently request and gain access to customer accounts will be crucial.  Enabling the outreach team with bulk email functionality, Leadsie(or similar) to consolidate account access requests, etc will be crucial not just for the migration from Yext to Uberall but to the success of Directory Listings and Reputation Management offerings by maximizing our value to the customer through GBP and FB account access in our tools.

Secondly, minimizing the total number of authentications required per customer account will ensure the fastest onboarding as well as minimize the need for rework if/when a customer removes authentication mistakenly. 1 GBP auth to an LV account and 1 fb auth to an LV account is optimal for achieving this. We should remove the Merchant Centric user access requirement(ND does not required this currently) and consolidate all LV GBP requests under a single account if possible.