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Description

🏁 Milestones / Project Timeline

  • Estimate manual
  • Document the process to build the page migration list.
  • Document the process to migrate the content.
  • Assign project owner.
  • Build migration tracker spreadsheet (use ARI customer list below)
  • Train project team.
  • Test migrations with doublechecks.
  • Start content migration.
    • Random spot checks.
  • Finish Content migration.

(tick) Next Actions

(question) Questions

Questions

Answer

Who

When

Where

How long does it take on average to move content for a single page?

7.5 minutes (5-10 minutes)

Juniper

How long does it take per dealer to assemble the migration list?

Lance

What is the average number of pages to be migrated per dealer?

Lance

How many additional Screaming Frog licenses are required? What is their cost?

Lance

Who we/who do we need to alert that we will be implementing mass ARI website crawling?

No one. We are not doing a full site crawl. Impact will be limited.

Lance

What are the correct Screaming Frog settings for this project?

See Screaming Frog settings below.

Lance

Are there only certain packages that this is relevant to?

Yes, Katie has distilled out the migration list in the Files section.

Katie

What is the total count of customer in this project?

211. See customer list in Files below.

Katie

Decisions

Decision

Why

Who

When

Where

Do not do a full website crawl.

Returns a lot of noise, aka canonicalized pages that are not due to SEO optimization. What pages are returned relevant to SEO are incomplete and redundant of Client Sheet data.

Use Client Sheets as source of truth for crawl list.

See above. This is our best source of truth.

Assumptions

  • That reps are historically accurately optimized/modified Meta Descriptions.

  • That Client Sheets are sufficiently representative of the work that has been completed on SRPs.

Dependencies

  • Buy in for additional Screaming Frog Licenses.

  • Capacity

Files & Resources

https://arinet-my.sharepoint.com/:x:/r/personal/lance_shroyer_leadventure_com/_layouts/15/Doc.aspx?sourcedoc=%7B25AA6095-BAAD-40BC-84D1-B479C8C4F355%7D&file=ARI%20Customers%20w_ILP%20Optimization.xlsx&action=default&mobileredirect=true

Related Projects

Future Work


Notes

We will have to configure Screaming Frog to not crawl to aggressively to not negatively impact servers.

Migration Process

  1. Consolidate client sheet links & clean-up

  2. Crawl all links with screaming frog to identify pages that need content migrated

  3. Migrate content

  4. Check off each customer when all content has been migrated

Process Notes

Screaming Frog Setting

Set Mode: Mode-->List

Set User-agent: Configuration → User-Agent to Googlebot (Smartphone)

Save as default: File → Configuration → Save Current Configuration as Default

Screaming Frog Search

([Address] Contains 'search/inventory' And [Address] Not Contains '/page/' And [Meta Description 1] Not Contains 'Search Results' And [Indexability Status] Contains 'Canonical')

Extract urls from Client Sheet data

https://www.convertcsv.com/url-extractor.htm

Testing doc

https://docs.google.com/spreadsheets/d/13WFs2qnuqdNSWaDK92AYbOrtZSGDKuhvZNmdsu9dJyY/edit#gid=1461426475

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