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Description

🏁 Milestones / Project Timeline

  • Document the process to build the page migration list.
  • Document the process to migrate the content.
  • Assign project owner.
  • Train project team.
  • Test migrations with doublechecks.
  • Start content migration.
    • Random spot checks.
  • Finish Content migration.

(tick) Next Actions

(question) Questions

Questions

Answer

Who

When

Where

How long does it take on average to move content for a single page?

How long does it take per dealer to assemble the migration list?

How many additional Screaming Frog licenses are required? What is their cost?

Dow we/who do we need to alert that we will be implementing mass ARI website crawling?

What are the correct Screaming Frog settings for this project?

Decisions

Decision

Why

Who

When

Where

Do not do a full website crawl.

Returns a lot of noise, aka canonicalized pages that are not due to SEO optimization. What pages are returned relevant to SEO are incomplete and redundant of Client Sheet data.

Use Client Sheets as source of truth for crawl list.

See above. This is our best source of truth.

Assumptions

That reps are historically accurately optimized/modified Meta Descriptions.

That Client Sheets are sufficiently representative of the work that has been completed on SRPs.

Dependencies

  • Buy in for additional Screaming Frog Licenses.

Related Projects

Future Work


Notes

We will have to configure Screaming Frog to not crawl to aggressively to not negatively impact servers.

Process Notes

Screaming Frog Search:

([Address] Contains 'search/inventory' And [Address] Not Contains '/page/' And [Meta Description 1] Not Contains 'Search Results' And [Indexability Status] Contains 'Canonical')

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