All Dealer Spike writers must submit an image with every completed piece of content, as indicated in the Finished Content Template. Use the following resources to find an appropriate image for each completed article.

OEM Database

Use the OEM database when you need a specific image related to a manufacturer or model. You may also choose to use one of these photos for a more general piece, given that many of them are high quality and engaging.

OEM Database Link and Instructions

Open this link: https://junipertrimsdbshowroom.clients.dealerspike.net/inventory/?quicklink=true
Navigate to the product you want to feature
1. ALWAYS check the dealer’s inventory before choosing a unit to be sure it’s actually a product the dealer has in stock.
Once you’ve found the image you want, click on the image to enlarge it.
Then, right click > copy image address > paste it in the appropriate place on the Finished Content Template.

OEM Folder

Another place where you can find OEM images is the OEM Image Folder, used by the SEO team. Some of these folders organize these OEM images into icons and lifestyle images, often making for easier navigation. However, there are some OEMs not included in the folders, and you’ll have to go back to the database.

OEM Folders Link and Instructions

Open this link: https://drive.google.com/drive/u/0/folders/1B6q5vYpKLmeQhHFD4bzCXiqGGDd5R4b1
Navigate to the product you want to feature
1. ALWAYS check the dealer’s inventory before choosing a unit to be sure it’s actually a product the dealer has in stock.
2. User Tip: If you switch to the grid layout in Google Drive, the images become larger so they’re easier to preview
Once you’ve found the image you want, click on it to enlarge it
Click on the three vertical dots in the upper right corner of the screen
1. Click on Open in New Tab
When the image opens in a new tab, copy the url and paste it onto the Finished Content Template.

Stock Image Sheet

The Content Team actively collects good images that can be used over and over again. We keep these images in the Stock Image Sheet

Stock Image Sheet Link and Instructions

Open this doc: Stock Images
Use the tabs at the bottom to find the vertical you want, then look for the topic.
1. The first column denotes topics, the others each represent an image in that topic
Hover over the cell containing an image that might work for your piece to reveal the hyperlink.
1. If you’ve used this image before and know beyond a shadow of a doubt that it’ll work for your piece, simply copy the hyperlink when it appears.
2. If you aren’t sure what the image looks like, open it in a new tab and decide if it’s appropriate for the piece you’re writing.
When you’ve found the right image, copy and paste the link to the image in the appropriate place on the Finished Content Template.

Note: You are encouraged to add additional images to this sheet. If you find an image you think would benefit other pieces as well, add it to the appropriate section in the sheet and label it thoroughly and concisely.

Stock.Adobe.com

Royalty-free stock photos come from stock.adobe.com using a shared account to license images across the company.

Stock Adobe Instructions

To access the account, click on the “Sign In” button in the upper right-hand corner of the home page.

On the next page, log in using your microsoft sign-in credentials:

Email Address: yourfirstname.yourlastname@leadventure.com

Next, you’ll need to locate an image you wish to use and license unless the image has already been licensed.

To license a stock image:

Search for an appropriate image in the search bar.
After locating an image you want to license, click on the image to expand it.
Click on the blue “License” button.
This will download the image to your computer. You don’t need to do anything with the downloaded image.
If the image is already licensed, there will be a checkmark on the button and it will say “Licensed.” If this is the case, simply click on the image.

To search for an appropriate image that has already been licensed:

At the top of the page, click on the LeadVenture account dropdown menu and choose “License History.” This will take you to a page that lists all the images that have already been licensed.
Find an image you wish to use and click on the image ID number to go to a webpage that only has that image.

Note: To search the collection of licensed images, use the search bar at the top of the screen. It should already show a “License history” filter.

Note: Do not choose any images that say “Buy” or “Buy License.”

Once the image is licensed, copy the url at the top of the page with an expanded image or a webpage that only contains the image.

Use a url shortener to make the url more manageable (Adobe Stock links can be long and unruly).

Copy and paste the url shortener where it says “Image” in the Finished Content Template.

ILP Images

In cases of hyper-specific products, the options provided above may not yield viable options for you. If this is the case, you can download an image directly from a dealer’s site. This will require an additional extension.

Image Downloader Link and Instructions

Download Image Downloader
Navigate to the ILP in question
Click on the product of the image you’d like to copy to navigate to the specific product page (this is how we can get a full-sized image as opposed to the smaller ones used on the ILP)
Click on the extension button at the top of your screen

Locate the desired image in the group of images that appear and copy the corresponding link that appears above the image.
The sideways arrow next to the link opens the image in a new tab.

Note on Responsible Use

This feature should only be used on client websites and preferably only when you absolutely can’t find anything else. I want to try and avoid any image copyright issues as much as possible, so do not use this tool to download images off of websites that Dealer Spike or ARI is not affiliated with.

Pulling Images for Dealer Spike Content