This documentation means to establish the parameters and understanding around Kickback Reports between members of leadership. It is independent of the Kickback Process and has no bearing on the day-to-day work.

Points of Contact

Content Team Lead - Amanda Kelner
SEO Director - Lance Shroyer
SEO Team Lead(s) - Katie Hill (ARI)
Senior Rep(s) - Jose Viscaya (DS), Mia Lupo (ARI)
QA Team Lead - Ned Faulhaber
Juniper Team Lead - Gabe Reyes
SEO Trainer - N/A

Important Resources

Kickback Reports Folder - All Kickback Reports are kept in the shared Google Drive folder.
Active Kickback Sheets - The Content Writers track their kickbacks throughout the month on the Kickback Tab of their monthly tracker. It is not necessary to monitor the Kickback Sheet unless a unique concern is raised.
Content Kickback Process - The Content side of the kickback process only. SEO-specific details are not provided on this page.

Information Collection

Throughout the month, the content writers keep track of each request they kick back in their monthly tracker on the Kickback Sheet tab.

At the end of every month, the Content Team Lead organizes this information into the monthly Kickback Reports.

These reports are then distributed to some or all of the leads listed above.

Understanding the Monthly Kickback Reports

Every kickback report contains all kicked back requests requested for a particular month, not the month they were kicked back in.

Ex. All January requests that are kicked back are put in the January Kickback Report, whether they were kicked back in December, January, or February.

Generally, at the end of every month, a few reports will be updated and require review.

Kickback reports summarized information in one tab and detailed information in another. Provided information includes:

Summary Tab

Total Number of Kickbacks Requested for [Month/Year]

The total number of requests kicked back that were requested for that month/year.

Kickback Reasons

All kickback reasons, listed in order from most frequent to least.

SEO Rep on Card

The SEO reps tagged on each card kicked back, listed in order from most frequent to least.

Team Totals

The total number of kickbacks broken down by the corresponding team (ARI or Dealer Spike). These numbers are listed by sum total and by percentage of overall requests.

Detailed Tab

Trello Link

A link to the Trello card that was kicked back.

SEO Rep

The SEO rep tagged on the card

Team

The corresponding team for the kickback.

Reason for Kickback

A summarized reason for the kickback.

Columns Grouping Kickback Reasons

The remaining columns group all kickback reasons by frequency. The first row states the basic kickback reason and the subsequent checked boxes indicate how often that reason came up. Totals can be found at the bottom of the sheet below the last kickback entry.

Kickback Report Review Discussion

If any single kickback reason appears more than 9 times in a given month, it warrants further discussion from leadership. The Content Team Lead will communicate the need for a followup discussion in their initial Kickback Report communication and schedule the discussion meeting.

It is imperative that one SEO representative from Dealer Spike and ARI be present at this discussion. This person should be prepared to speak on the issues at hand and follow up with their respective team on solutions.

Kickback Reports: Content to SEO