This SOP is a work in progress. If you notice anything that is out of date, could be more clear or could be more efficient please update the SOP or add a comment to start a conversation.
Purpose
We write SOPs so that we can have a clearly documented process for any tasks that we regularly repeat. This will ensure that we are all on the same page and provide a consistent product. It will also allow us to complete these processes quickly and efficiently and put more of our focus on high-impact tasks.
Procedure
The need for a new SOP is identified.
SOP title is added to a Workflow section of the SEO SOPs page.
You are assigned to write an SOP.
Step 1: Make a copy of the "SEO SOP Template".
After you click “Copy“ you will see a popup.
Under the section “Select space“ make sure that “DigMS - Digital Marketing Services“ is selected.
Under “Parent page“, select the Workflow page that corresponds to the Workflow sections this SOP is listed under on the SEO SOPs page.
Click “Copy“.
Step 2: Update the title of the "SEO SOP Template".
Step 3: Link to your SOP.
Now we want to link up your fresh new SOP in the SEO SOPs table.
Click “Publish” in the upper right of the page.
Copy the URL from the address bar of your published page.
Go to SEO SOPs.
Click the pencil at the top of the page to edit SEO SOP.
Look for the row for the SOP that you writing in the “Workflows & SOPs” column.
Highlight the text for the title of your SOP.
Click the link icon 🔗 in the menu bar.
Paste the link.
Type “ctrl + enter”.
Click “Publish“ in the upper right of the page to save the “SEO SOPs“ page.
Now click through to your SOP.
Click the edit pencil ✏ at the top of the screen to keep editing your SOP.
Step 4: Write the Purpose.
Step 5: Write the Inputs.
Example:
For monthly keyword list maintenance:
Step 6: Write steps heading.
Now, we will write the heading for our first step in the SOP.
In the header row of the step replace the “#” symbol with the number “1“.
Then, after the colon “:“ Write a short heading for this step.
Step 7: Write step introductory paragraph (optional).
Step 8: Write step bullets.
Step 9: Adding brand specific content.
Step 10: Adding images and videos.
Step 12: Adding Info Panels.
Step 13: Bold important text.
Step 14: Write additional steps by repeating steps 6 - 13.
Step 15: Write the Outputs.
Step 16: Write the FAQs.
The FAQ is where we can put any additional information that might be relevant to this process.
Step 17: Doublecheck your work.
Now that you’ve written up a complete SOP, give it a double-check.
Check to ensure that the document aligns with directions in this SOP, How to Write an SOP.
Check for spelling mistakes.
Check for grammatical mistakes.
Make sure that each step is titled properly.
Step 18: Send your SOP for review.
Once you’re happy with your SOP, mark it for review.
While in editing mode, click the three-dot menu in the upper right of the page.
Click “Add labels”.
Type in the text box “review-FIRST*NAME*OF*REVIEWER“
If the label already exists, select it from the suggestions that automatically populate.
If the label does not already exist, click “Create review-FIRST*NAME*OF*REVIEWER“ instead.
Click “Close“.
Step 19: Publish the SOP.
Now it’s time to publish your finished SOP.
Outputs:
FAQs
What is an SOP?
A standard operating procedure is a set of written instructions that describes the step-by-step process that must be taken to properly perform a routine activity. SOPs should be followed the exact same way every time to guarantee that the organization remains consistent and in line with business standards.
Additionally, see the video: What is an SOP?
Who can edit an SOP?
Anyone on the team can edit an SOP! If you can make the SOP better, please do. If you think a screenshot of a process will really help clarify things, add it. If you think you could reword something to be more clear, go ahead! If you think the process itself should be changed, propose a process change!
What are some SOP resources I can check out?
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