Dealer Spike SEO Content Fulfillment Process

Content is vital to the success of all Dealer Spike SEO campaigns, on this page you'll find a breakdown of responsibilities as well as the tools, documents, and resources required to complete your Dealer Spike content requests for the month.

DS Gold / Platinum Content

DS Operations Specialist

Once the DS Operations Specialist receives information from the Account Manager about a client who will be receiving content for the first time, they must:

• Fill out the Dealer Info. portion of a new Trello card (if one does not already exist) on the Dealer Spike Content Board

• They must then move the new card to the Waiting Until 2nd Month column

DS SEO Specialist

In order to submit a DS content request, the DS SEO Specialist must:

• Select the keyword focus that will drive the content request(s) for the month
• Fill out the Proposed Work Template (provided in the Division of Labor guide) to communicate this information to the Juniper team
• • It should be recorded in the Proposed Work column of the SEO Work Done tab of the dealers' client sheets in Google Drive

Juniper SEO Specialist

• Using the information provided by the DS SEO Specialist, Juniper will then fill out the Content Request Template and paste the completed template as a comment on the dealers' respective Trello cards

DS Content Writer

• Navigate to the DigMS Content Board on Trello
• Choose a content assignment request according to priority:
  • High Priority labels (Must be completed within 24 hours)
  • Cards with due dates (Must be completed by indicated due date)
  • Previous Month Backlog (or the earliest monthly request column)
• Screen the completed content request template for any issues
  • If changes are needed, kickback the card to the DS SEO Specialist or Juniper via the Rep Fix column, if necessary tag both the Juniper and DS SEO Specialist in a comment on the card
• Navigate to and open the appropriate client's content folder on Google Drive
• Create the new document inside the client's folder
• Follow the appropriate naming conventions to correctly title the document
• Start the Clockify timer, giving the assignment a unique name
• Begin the writing process, noting:
  • Target audience (demographic)
  • SEO Best Practices
  • Primary keyword focus
  • Primary target location
  • Geographical relevance 
  • Styling choices 
  • Product and manufacturer relevance
  • Spelling and grammar
• Once the document has been written, the DS Content Writer will perform first line QA, scanning the for typos and errors
• Once the document is complete, the DS Content Writer will fill out the Finished Content Template and comment the completed template on the Trello card, tagging the DS SEO Specialist only if they need to provide additional information
• Submit the completed DS content request card to QA using the appropriate monthly QA column (unless told otherwise)
  • If any card is returned by QA, the Content Writer will make any required changes
  • The QA Specialist will let the Content Writer know if they need to resubmit to QA or move the card along, though it's rare that this happens
• The DS Content Writer will then record: 
  • The finished content to the client's content history sheet in their respective client sheet on Google Drive
  • Their stats in the Content Monthly Tracker
  • If the request is an original piece, add it to the DS Complete Re-Write Index Sheet
• Stop the Clockify Timer and tag the unique assignment with the appropriate difficulty label
  • Simple Pagefooter/Article, Moderate Pagefooter/Article, Challenging Pagefooter/Article

DS SEO Content Resources

• Content Request Template (for Juniper)
• Finished Content Template
• DigMS Content Board (Trello)
  
• CONTENT: Dealer Spike (Google Drive Folder)
• Clockify
• DS Compete Re-Write Index
  
• Content Monthly Trackers (Google Drive Folder)
  • The individual sheet changes on a monthly basis, use the folder to track down the most current sheet
• WFH Tracker
• The Sheet to End All Sheets
• The Difference Between Pagefooters and Blog Article Assignments (in development)

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