Welcome to the Content (Digital Marketing) space on Confluence! The Content team provides both the short-form and long-form content essential to nearly every Digital Marketing campaign, they provide the keywords that are essential to online performance and delivering results to our dealers. Below, you'll find links to tools, resources, a breakdown of responsibilities, and more, so let's get started!
Digital Marketing Department Breakdown
(Click the above link to see a breakdown of leadership roles, department breakdowns, and more for all of Digital Marketing)
Team Sheets:
- Content Folders
- Content Monthly Trackers (Google Drive Folder)
- The individual sheet changes on a monthly basis, use the folder to track down the most current sheet
- Re-Write Indexes
- The Sheet to End All Sheets
- Trello Boards
- WFH Summary Tracker
Team Tools:
Team Resources:
- Content Request Format Breakdown
- Content Team: Guide to SEO
- Creating Filenames in Google Drive (DS/ARI/MA)
- Image Resources
- OEM Images
- Stock Images
- Freepik
- The Content Team uses the Graphic Design login to access Freepik
- DS Manufacturer Image Database
- Kickback Process
- Meta Description Best Practices (Page 3)
- QA Trademark Guide
- Writer Documents (Google Drive Folder)
- Writing Resources
Content Team Request Process
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Table of Contents
Refer to the table of contents below to navigate to the appropriate tool, resource, or document you need to fulfill your content assignments for either the ARI or Dealer Spike SEO Departments, as well as the Marketing Automation (MA) Department.
GPT for Sheets™ and Docs™
How Do I...?
This is a collection of commonly asked questions.
Organization In Progress
I’m working on overhauling the Content Team Confluence so everything is updated (no more Trello instructions, all the useful tips and tricks in one place, etc). I’m moving outdated stuff to this section so it’s not deleted, but it’s outta the way.
General Information
Here you'll find the broadly applicable tools, documents, and resources the Content team uses to better understand and complete their assignments for the month, how their team operates, and any other expectations and policies.
New Around Here?
Here you'll find the training courses, documentation, and process guides to help new hires and senior Content Writers understand the expectations and requirements of their job and set them up for success as a member of the Content team!
Looking for something else? Click here to navigate to the Creative Services (Digital Marketing) home page on Confluence.
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