The DS DigMS Outreach dashboard contains reports for the DS/ARI DigMS Operations queue. These reports are separated by service: Facebook, Premium Directory Management, and Reputation Management.
The Goal
Your only goal is to close out/update the Fulfillment Task. You do not need to update statuses for Fulfillment Requests, as these types of objects contain many tasks that are assigned to different queues. The FR number is only there for quick reference to the Fulfillment Request, and it is only to be utilized when you need to send a notification to the account manager or rep regarding this particular request.
Reading the Dashboard
The left-most table displays new fulfillment tasks that are ready to work. A fulfillment task is released into this table once the account manager has completed their CS Team - Perform CS Intake fulfillment task. If you know a fulfillment task should appear on your list, please use the Chatter feature on the Fulfillment Request page to tag the account manager and ask them to mark their task as complete.
Facebook Access
The Facebook Access task only has one part: DigiMS Ops Team Obtain Facebook Access.
To work on the request, you may click the Fulfillment Task Name, or click the Fulfillment Request Name and scroll down to Fulfillment Tasks, then clicking the DigiMS Ops Team Obtain Facebook Access task.
Step 1
Update the Status by clicking the pencil on the Status line. Change the Status to In Progress, then click SAVE at the bottom.
Step 2
Now it’s time to log your email and call activities. This step applies to RM and PDM as well for relevant tasks.
On the right of the Fulfillment Task screen is an Activity box. You will use the Log a Call tab for all of your outreach attempts (both emails and calls).
The subject of your log should be Email 1, 2, 3 or Call 1, 2, 3.
If you sent an email, the Type should be logged as Other.
If you made an outgoing call, the Type should be logged as Phone Call - Outbound.
In the Call to field, you may click the [ x ] to select a new contact, or add a new contact’s information.
The default priority is normal unless you have been asked to escalate.
An email’s status is Completed once you have sent the email, but a call attempt might have different outcomes. Use the drop-down to select the most representative outcome.
The Category field for Facebook products is always Digital Advertising. You will select SEO Work for Reputation Management and Premium Directory Management products.
Click Save.
Step 3
You can now record the outcome of your efforts.
Outcome - Success
If you successfully obtain access, simply click the pencil of a field again to edit the fields as follows:
Status: Closed / Closure Reason: Complete
Click save to update this task. This process will remove the task from your list and release the rest of the tasks to the subsequent queues that were waiting on access.
Outcome - Unsuccessful
If you cannot obtain access, click the pencil of any field to update the Status and Closure Reason fields as follows:
Status: On Hold / Closure Reason: Complete
Then give the account manager some details of why you couldn’t obtain access in the Actions Taken field.
Click Save to update this task.
Step 4
Sometimes, the client wants to move their budget to Google advertising instead. Other times, they may want to cancel. Either way, you’ll need to let the account manager know. This is where you’ll use the Fulfillment Request’s Chatter to let the account manager (or digital marketing reps, or both) know.
You may go back to your dashboard to go to the Fulfillment Request, or you can find the Related Record on the Fulfillment Task window. It looks like this.
When you’re in the Fulfillment Request page, look to the right to find the Chatter tab next to the Activity tab. Tag some people you know are involved with the account, then leave them a message and click “Share” to send them notification.
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