Summary
Target release	29 Sep 2023
Priority	HIGH
Project status	IN PROGRESS
Progress	0%
Brand	DS ARI
Owner
Team
Status Note
Status Notes - Old	Move old status notes here
Key Dates
Resources	Learning AI and Prompting Resources Basic prompting best practices: https://www.youtube.com/watch?v=M4g1iYC9NOc Robust and broad prompting lessons: https://learnprompting.org/ ChatGPT for Blog/content writing: https://www.youtube.com/watch?v=gCmMvPOE9Iw What does LSI mean: https://www.wordstream.com/blog/ws/2020/08/27/lsi-keywords#:~:text=LSI%20(Latent%20Semantic%20Indexing)%20keywords,the%20relevance%20of%20search%20results. Tools ChatGPT Chrome browser extension. Makes chatgpt page-aware: https://harpa.ai/ ChatGPT Sheets integrations: https://gptforwork.com/ AI for SEO Proposal LeadVenture Generative AI Policy
Expected impact
Actual impact

🎯 Scope

Must have:	Inventory feed to pages to optimize analysis.
Nice to have:	Competitor analysis of SERPs results to inform content creation on a per page basis. Inventory feed parse directly to Google Sheets Inventory Feed automated refresh Inventory Feed Changes Alerts
Not in scope:	Development

SEO Workflows Impacted by the AI for SEO Project

Tasks	Current	Future
Inventory Analysis	MANUAL	TOOL-ENABLED ,
Website Analysis	MANUAL	TOOL-ENABLED , MANUAL
Customer Data Collection & Client Sheet Build	MANUAL	MANUAL
Keyword Research	MANUAL	TOOL-ENABLED , AI-ENABLED
Keyword Clustering	MANUAL	TOOL-ENABLED , AI-ENABLED
Page Planning & Architecture	MANUAL	TOOL-ENABLED , AI-ENABLED , MANUAL
Content Writing	MANUAL	AI-ENABLED
Content QA	MANUAL	AI-ENABLED , MANUAL
Content Posting	MANUAL	MANUAL
Reporting Prep	MANUAL	TOOL-ENABLED , MANUAL
Reporting QA	MANUAL	MANUAL
Performance Analysis	MANUAL	TOOL-ENABLED , AI-ENABLED , MANUAL

Question	Answer	Who	When	Where

Decision	Why	Who	When	Where

*Primary decision maker in bold.