Welcome to the Content (Digital Marketing) space on Confluence! The Content team provides both the short-form and long-form content essential to nearly every Digital Marketing campaign, they provide the keywords that are essential to online performance and delivering results to our dealers. Below, you'll find links to tools, resources, a breakdown of responsibilities, and more, so let's get started!

Digital Marketing Department Breakdown

(Click the above link to see a breakdown of leadership roles, department breakdowns, and more for all of Digital Marketing)

Content Team Request Process

Table of Contents

Refer to the table of contents below to navigate to the appropriate tool, resource, or document you need to fulfill your content assignments for either the ARI or Dealer Spike SEO Departments, as well as the Marketing Automation (MA) Department.

General Information

Here you'll find the broadly applicable tools, documents, and resources the Content team uses to better understand and complete their assignments for the month, how their team operates, and any other expectations and policies.

New Around Here?

Here you'll find the training courses, documentation, and process guides to help new hires and senior Content Writers understand the expectations and requirements of their job and set them up for success as a member of the Content team! 

Looking for something else? Click here to navigate to the Creative Services (Digital Marketing) home page on Confluence.