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Purpose: These pages give an overview of all the great things a given dealership offers, such as a parts department and service department. |
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RV Dealer | Marine Dealer | Powersports & Power Equipment Dealer | Harley-Davidson Motorcycle Dealer
Requirements
- Provide information about the dealership
- Meet the word count requirement
- Have the primary keyword and any secondary keywords used throughout the piece in a way that Google will recognize those as the keywords
- Have the target location mentioned in at least one header and at least one paragraph (in addition to the introduction and conclusion paragraph)
Note - These examples are all from dealers who have not yet filled out the new intake form, so they lack specifics that would be included for dealers who have filled out the new intake form.
Purpose:
Provide information about that specific dealership.
Things to Avoid:
Making specific claims beyond what’s provided on the dealer’s website and the Dealer Info in Salesforce. For example, claiming a dealership does winter storage of boats, but that isn’t mentioned in the resources available to the writer.
Outline
Introduction Paragraph
About the Products Sold
About the Parts Department
About the Service Department
About the Finance Department
About the Trade-In Program
About the Rental Program
About the Dealer’s History/Staff
About Any Other Offerings
Conclusion Paragraph
“Contact Us” Button
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Format
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The following covers the most popular dealership offerings. Each dealer may not offer all of them. For example, they may not have a Service Department or may not offer Trade Ins. When you write an About Us page, be sure to cover everything the dealer does offer (based on the Dealer Info in the OF Chatter as well as the Dealer Website). |
Introduction Paragraph
Header: NONE - provided by the SEO reps and already onsite
Body of the Paragraph
- Summarized description of the business
- State the dealer’s physical location and their target locations
- Use any rep-requested product keywords
- For example: Product keywords (such as travel trailer, fifth wheel, motorhome)
- For example: OEM keywords (such as Forest River, Keystone RV, Dutchmen)
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- Mention any OEM Parts and Accessories listed in the Dealer Info “Parts Page” section
- Mention any offerings listed in the Dealer Info “Parts Page” section
- This can include: Aftermarket parts and accessories, Gear and apparel, Parts and accessory installation, and/or Special ordering of parts.
## Trade-In Options
If the dealership has a trade-in program, be sure to mention that. This can be combined with the “products for sale” section or be its own section.
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## Financing
Talk about the dealer’s available financing options.
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To increase word count, consider talking about the benefits of financing*
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## Parts
Talk about the dealership’s parts department.
This can also be a great place to mention secondary keywords or any OEMs.
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## Service
Talk about the dealership’s service department.
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## Accessories
Some dealerships sell accessories, such as riding apparel. This can be combined with the parts section to become Parts and Accessories, or it can be used in its own section.
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Your Harley motorcycle will eventually need parts replaced. When that happens, let our parts department help you pick the perfect replacement. We also help with customizing H-D motorcycles. Maybe you want to make your touring motorcycle's seat even more comfortable for those long rides. Maybe you want to personalize the style of your cruiser so that you stand out on the open road. Our parts department can work with you to get the right parts for your project. Need to replace broken or old RV parts? Want to upgrade your RV to better suit your lifestyle? Not sure exactly what specific part you need? Whatever your situation, our parts department can help! We can advise you on the right item to get and even order parts on your behalf. |
About the Dealership’s Service Department
Header:
- Mention the phrase “Service Department”
Body of the Paragraph(s)
- Mention any Factory Certifications listed in the Dealer Info “Service Department Page” section
- Mention any offerings listed in the Dealer Info “Service Department Page” section
- This can include: Routine maintenance, Seasonal maintenance, Engine repairs, Electrical repairs, Tire repairs, On-site storage, and/or Pickup and delivery
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Keep your Harley-Davidson motorcycle's performance optimized with regular service department visits. This preventative maintenance will ensure your Harley motorcycle runs well and reduces the chances of broken parts or expensive repairs down the road. We are a Keystone RV and Forest River preferred service partner and are experts in all of the brands made by those manufacturers. We also provide warranty work for Dutchmen®, Gulf Stream®, and Heartland® RVs. We can also repair any other types of RVs. If your camper needs collision repair, our service department is recognized as a credible facility by some of the most well-known insurance companies. Our certified RVIA technicians can help with anything from roof damage to fiberglass work. Your ATV or side-by-side is in great hands with our Polaris factory-trained and Master Gold Certified technicians. We strive to offer the best service experience possible and want to know you by name, not just a number! Get your motorcycle serviced at our 15,000-square-foot service department. Our Harley-Davidson certified technicians can quickly diagnose and service your motorcycle so that you can get back on the road ASAP. Our service department is conveniently open seven days a week! We know that maintenance issues often happen on the weekend when folks are out enjoying a ride - and we are available to help when your motorcycle starts acting up. |
About the Dealership’s Finance Department
Header:
- Mention the phrase “Finance Department”
Body of the Paragraph(s)
- Mention any information about financing found in the Dealer Info section or found already on the dealer’s website
- Use keyword(s) “finance” or “financing” at least once
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Got bad credit or no credit at all? That's okay! We have financing options available for folks of various financial backgrounds. Our goal is to help you get the new or used motorcycle that you want and with a financing plan that suits your unique situation. Need help finding a way to pay for your new or pre-owned RV? We can help through our loan or lease options as we are signing officers for the most progressive Canadian banks and financial institutions. Plus, our finance office can help protect your credit rating by fully securing your loan with life, sickness, and injury coverage. Looking to do financing? Our business office is staffed to get you the best rates and terms, allowing us to easily reach a payment that suits your budget. As a dealer, we have the ability to maximize terms of lending in order to keep your payments lower than traditional banks. Our expert staff will walk you through the best extended warranty packages in the industry. |
About the Dealership’s Trade-In Program
Header:
- Mention the phrase “Trade-In”
Body of the Paragraph(s)
- Mention any information about trade-in program found in the Dealer Info section or found already on the dealer’s website
- Use keyword “trade-in” at least once
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## Our Trade-In Options ## Trade-In Program |
About the Dealership’s Rental Program
Header:
- Mention the word “Rent” or “Rental”
Body of the Paragraph(s)
- Mention any information about rental program found in the Dealer Info section or found already on the dealer’s website
- Use keyword “rent” or “rental” at least once
Miscellaneous
Some dealerships offer riding schools, boat storage, events, and other such things. Each of these could be their own section, but below is a list of examples that could be used.
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## The Riding Academy ## Events | Example |
## Contact Us
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Our dealership hosts various events throughout the year. Catch a band performance on the weekend, attend the Florida Gulf Coast chapter of the Harley Owners' Group (H.O.G.), and more! |
About the Dealer’s History/Staff
Header:
- Can be something such as “Our Story”, “About [Dealership Name]”, etc.
Body of the Paragraph(s):
- Include any information about the dealer’s history found on the site
- Mention if the dealer is family-owned
- Mention if the dealer is family-operated
- Mention if the staff is family as well, fellow product enthusiasts, etc.
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## Our Staff Now, Martin Marin Sales, Inc. is in the capable hands of Dillon's son, President Alan Martin. The company is also supposed by Client Elias (Sales/Service) and Rick Shoemaker (Master Gold Certified Service Manager). Deeply involved in the Johnstown's area off-road clubs and associations, the Martin family and team is a huge supporter of the region's ATV parks and all of the area's trail programs. They connect with customers in the dealership and on the trails! |
Conclusion Paragraph
Header:
- “Contact Us”
Body
- Summarized description of the business
- State the dealer’s physical location and their target locations
- Use any rep-requested product keywords
- For example: Product keywords (such as travel trailer, fifth wheel, motorhome)
- For example: OEM keywords (such as Forest River, Keystone RV, Dutchmen)
- Give a call to action, such as “fill out our online form, call us at XXX-XXX-XXXX, or stop by our dealership”
- End the piece with “[ Contact Us Button ]”.
- This is special formatting for Juniper
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Whether you are looking to buy, maintain, or upgrade a powersports vehicle or trailer, we can help. Call us at (814) 749-9931 or come by today and experience our superior service and selection. We are based in Johnstown, Pennsylvania, and we also serve those in Pittsburgh. We look forward to serving you! You deserve a team of professionals that show appreciation for your time and provide you with real solutions and honest feedback. Fortunately, at Vision RV that's precisely what we aim to provide. Join us and get to know our experts as we offer you a customer service experience that stands out and gets you results that matter. We look forward to meeting you! Simply call us at (780) 962-0012 or come by our dealership today and experience our superior service and selection. You'll find our dealership located in Acheson, Alberta, just 10 minutes West of Edmonton and South of the Yellowhead on Highway 60. We also proudly serve those in Edmonton and St. Albert, Alberta. We look forward to serving you! |