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Posting to our client’s Google Business Profile gives us an extra edge when competing for the precious local three-pack. It allows us to promote top services, products, offers, events, and more to engage the customer while increasing our visibility for important search terms. However, creating a quality post takes some thought, planning, and creativity. Here are some tips for making a quality GBP post.
Tips For Quality Posts
Think about keyword usage - Since we are using posts as an additional resource to achieve our SEO goals, it's important to think about our current keyword targets and use them in the post content and link to a relevant page that also uses those keywords.
Pick the right type of post - You have several options when deciding what type of post to create such as an offer, an update, a product, or an event. Selecting the right option for the type of post will ensure that it shows in the correct place and gives you access to the correct attributes such as start and end dates, or event times.
Create a quality image with the correct resolution - Using an image editing software such as Canva will allow you to add post details into the image for the post, as well as, give you an opportunity to make your post more eye-catching while incorporating their branding.
Don’t get overly wordy - Even though Google allows up to 300 words, you would ideally keep it to 80 - 100 so that your text isn’t cut off. Plus most people aren’t going to take the time to read something that is too long. Try to get your point across in a sentence or two.
Include a link to a relevant webpage - You will want to link to a page that adds value to the post and can potentially help drive traffic to the site. For example, “offer” posts should always link to the offer on the website. For “update” posts you might want to link to a blog post about the topic.
Stick to the guidelines - Here are the post guidelines provided by Google: https://support.google.com/business/answer/7213077?hl=en The last thing we would want to happen is to be flagged for breaking the rules.
How to Post
InTo Google From Uberall
Log into Uberall
Find the location where you would like to make a post
Click the business name and then click “Directories” at the top of the location’s information page
Check to ensure Google Business Profile is connected. If not, you will need to connect by following the prompts and selecting the correct brand group
Once you have double-checked the GBP connection, click the “Publish” tab.
Once the page reloads, you will click the red “Create Post” button in the lower box.
Once it reloads you can select the directories you want to post to, for now just select “Google”
You can then fill in the fields and click the red “Post” button in the bottom right.
Remember to add a screenshot of the post on the Trello card
How to Create a GBP Post On Google
Log into the Google account where the listing is held.
Once you’re logged in you can search for the business by name right in the Google Search Bar. You can also search for the location by address or navigate to the listing through Yext’s listings page.
Once you’re on the listing page in the Google SERP, you should see some options that look like this:
From there you will click the “Promote” button and select the type of post you would like to create:
Fill out all the relevant fields for the post making use of the above tips.
Make sure to preview your post before setting it live to ensure your image, link, and content are all correct.
Hit the “Post” button and admire your work!
Examples:
