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🏁 Milestones / Project Timeline
- Review current training materials that Ellen sent over.
- Meet with Ellen to discuss the SEO training needs of the AM team.
- Schedule recurring monthly meeting with Ellen.
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- Create/update SEO terminology glossary
- Create/update intake talk track
- Create/update report training
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- Break the above projects up into separate documentation.
Next Actions
- Further review of current SEO training materials - what can be kept vs updated.
- Create separate projects for each AM training need.
- Update those sub-projects with necessary info.
Training Gaps Log
Gap | Create Training Yes/No | Created | Link | AM Team Trained |
|---|---|---|---|---|
EXAMPLE: Unable to communicate what Impressions and Clicks means concisely and accurately. | Yes | Done | ||
Unfamiliarity with reporting metrics - what does the data mean and where does it comes from? | Linked doc covers Report Call-Script Guide | Semi-complete (contingent on necessary updates) | ||
Does not know all the necessary information needed from the client for an intake call, nor the purpose of that information. | Linked doc covers intake call information - maybe needs elaboration? | Semi-complete (contingent on needing updates or being remade) | ||
Does not know full extent of SEO terminology. | Potentially - Lance started one previously that we can build from. | |||
Decisions
Decision | Why | Who | When | Where |
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Related Projects
Dependencies
Future Work
Notes
Post call notes with Ellen:
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Currently, SEO training for the AM team goes as follows; a new hire is onboarded and goes through a short SEO fundamentals course (in the midst of all of the other digital marketing training). Then they're introduced to SEO training resources once. It’s up to the AMs to recheck the materials in their own time after that. All in all, there doesn't seem to be a system in place to have AMs consistently review SEO documentation. However, there are knowledge checks when trainer/team leads sit in on AM calls. If an AM is unable to explain certain sections of the report, etc., a retraining about that topic will occur.
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Main training needs of the AM team: reporting numbers and intake info.
What do reporting metrics mean? Why are certain focuses selected?
Intake calls: what information is needed and what the purpose is for needing that information.
Glossary of SEO terminology:
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Create/update report training | AMs unable to fully explain each metric on reports nor elaborate on monthly focuses/campaign decisions. | AMs |
Create/update intake talk track | AMs need to know the purpose of why we need the information we ask for on intake calls. | AMs |
Create/udpate SEO glossary | AMs are not aware of all of our SEO terminology, which would be very useful to know for communication with SEO reps and clients. | AMs |
Meet with Ellen monthly (every 15th of the month). | Touchbase with Ellen on a monthly basis about department updates and need-to-know information. | AM Trainer/SEO Trainer |
Related Projects
Ellen’s current glossary of terminology for various departments: /wiki/spaces/DSCS/pages/3937501999
SEO glossary project: AM Training: SEO Glossary of Terms
Report Call Training project: AM Training: Report Call Training
Intake Call Training projects:
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Notes
Post call notes with Ellen:
Create/update report training
Create/update intake talk track
Create SEO terminology glossary (Lance may have started a glossary already that we can build from).
Ellen’s current glossary that features all department terminology: /wiki/spaces/DSCS/pages/3937501999 - either expand on this current document or create a new one of just SEO terminology
Work with Reina to implement recurring training sessions
Meet with Ellen monthly
Notes/AM Resources from Ellen
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