DS Gold / Platinum Content

DS Operations Specialist

Once the DS Operations Specialist receives information from the Account Manager about a client who will be receiving content for the first time, they must:

• Fill out the Dealer Info. portion of a new Trello card (if one does not already exist) on the Dealer Spike Content Board

• They must then move the new card to the Waiting Until 2nd Month column

DS SEO Specialist

In order to submit a DS content request, the DS SEO Specialist must:

• Select the keyword focus that will drive the content request(s) for the month
• Fill out the Proposed Work Template (provided in the Division of Labor guide) to communicate this information to the Juniper team
• • It should be recorded in the Proposed Work column of the SEO Work Done tab of the dealers' client sheets in Google Drive

Juniper SEO Specialist

• Using the information provided by the DS SEO Specialist, Juniper will then fill out the Content Request Template and paste the completed template as a comment on the dealers' respective Trello cards

DS Content Writer

• Navigate to the DigMS Content Board on Trello
• Choose a content assignment request according to priority:
  • High Priority labels (Must be completed within 24 hours)
  • Cards with due dates (Must be completed by indicated due date)
  • Previous Month Backlog (or the earliest monthly request column)
• Screen the completed content request template for any issues
  • If changes are needed, kickback the card to the DS SEO Specialist or Juniper via the Rep Fix column, if necessary tag both the Juniper and DS SEO Specialist in a comment on the card
• Navigate to and open the appropriate client's content folder on Google Drive
• Create the new document inside the client's folder
• Follow the appropriate naming conventions to correctly title the document
• Start the Clockify timer, giving the assignment a unique name
• Begin the writing process, noting:
  • Target audience (demographic)
  • SEO Best Practices
  • Primary keyword focus
  • Primary target location
  • Geographical relevance 
  • Styling choices 
  • Product and manufacturer relevance
  • Spelling and grammar
• Once the document has been written, the DS Content Writer will perform first line QA, scanning the for typos and errors
• Once the document is complete, the DS Content Writer will fill out the Finished Content Template and comment the completed template on the Trello card, tagging the DS SEO Specialist only if they need to provide additional information
• Submit the completed DS content request card to QA using the appropriate monthly QA column (unless told otherwise)
  • If any card is returned by QA, the Content Writer will make any required changes
  • The QA Specialist will let the Content Writer know if they need to resubmit to QA or move the card along, though it's rare that this happens
• The DS Content Writer will then record: 
  • The finished content to the client's content history sheet in their respective client sheet on Google Drive
  • Their stats in the Content Monthly Tracker
  • If the request is an original piece, add it to the DS Complete Re-Write Index Sheet
• Stop the Clockify Timer and tag the unique assignment with the appropriate difficulty label
  • Simple Pagefooter/Article, Moderate Pagefooter/Article, Challenging Pagefooter/Article

DS SEO Content Resources

• Content Request Template (for Juniper)
• Finished Content Template
• DigMS Content Board (Trello)
  
• CONTENT: Dealer Spike (Google Drive Folder)
• Clockify
• DS Compete Re-Write Index
  
• Content Monthly Trackers (Google Drive Folder)
  • The individual sheet changes on a monthly basis, use the folder to track down the most current sheet
• WFH Tracker
• The Sheet to End All Sheets
• The Difference Between Pagefooters and Blog Article Assignments (in development)

...

The following is the content fulfillment process for the SEO Content Team. Content writers must be familiar with the process in order to complete their daily work. Last updated March 2022.

Baseline Information

Dealer Spike SEO Content Fulfillment Process 2022

Dealer Spike SEO Content Staging Board

Link to Board

The Staging Board Process (link to come)

Point of Contact: Lance Shroyer, SEO Director; Mia Lupo, Dealer Spike SEO Team Lead; Jose Viscaya, Senior Rep

The content process begins on the SEO Content Staging Board. SEO representatives use this board to request monthly content for the Content Writers to fill.

New Clients

When a new client begins content fulfillment with Dealer Spike, the Content Team Lead will notify the writers of these new assignments in their respective tracking sheets. Unless otherwise noted, the writer will be expected to begin content fulfillment for that client the month they are assigned to them.

The Content Team Lead will also tag writers on the template cards in the Staging Board.

Dealer Spike Content Writing Board

Link to Board

Point of Contact: Amanda Kelner, Content Team Lead

Once content requests are created and moved to the Dealer Spike Content Writing Board, the Content Team will fill the requests.

Choosing Content

Content requests will be placed in the appropriate corresponding monthly request column. Content writers will pull cards from this column to work on.

All writers have a set number of assigned clients. Unless otherwise requested, writers should prioritize content requests as such:

1. High Priority requests from assigned clients

2. Dealers whose content requires approval

3. Oldest to newest requests from assigned clients, up until the following month’s work

4. Unassigned requests from the current month’s work

5. All requests from the current month’s work

6. Requests for the following month

A Note About the 2022 SEO Packages

Starting in September 2022, the LeadVenture Sales team will begin selling new 2022 SEO packages. The fulfillment process will largely stay the same in it’s setup. The distinct differences have been listed below. They are also articulated in other forms of documentation. All questions should be directed to the Content Team Lead.

• All clients signed with the 2022 packages will be labeled with a “2022 [Package]” label.

• The clients who sign up for the following packages will receive the following number of pieces each month:

  • Silver - 1

  • Gold - 2

  • No change for Platinum clients

• Silver, Gold, and Platinum clients will receive content for their About Us, Parts, and Service pages when supplementary information is made available.

• Gold and Platinum clients will receive content Local Pages, 2 and 4 respectively.

• All content submissions will include a Title Tag and Meta Description, including Inventory Content.

Clients on the old packages will remain on the old packages until otherwise noted.

Filling Content

After choosing a request to work on, writers will fill the request to the best of their abilities. Writers should draw on their own compositional capabilities, as well as use information provided by the team.

Details on the structure of each content format can be found under the Formatting Guidelines dropdown in the Baseline Information section.

The LeadVenture Content Style Guide

The Content Writers are expected to follow the style rules established in the LeadVenture Content Style Guide. Writers should familiarize themselves with the style rules and reference the guide when questions arise. Any style choice not addressed in the guide should be raised to the team, or can be submitted for addition/revision using the LeadVenture Style Guide Feedback form. Users may also use this form to contest style rules, which will be reviewed and discussed by the team.

The Dealer Spike Rewrite Index

The Dealer Spike Content Team collects all unique topics they cover, both for pagefooters and blog articles. When the opportunity presents itself, writers are encouraged to use the information provided in previously written content to provide new, unique content for their client requests. The piece must adhere to the bounds of the request and the content itself must be unique. Dealer Spike policy does not permit directly copying sentences and paragraphs from one piece to another. All content must be as unique as possible to each client request.

Original Content

In many cases, a request does not permit for a previous topic to be used and the writer must create a new, original topic. The new topic must adhere to the bounds of the request and must be appropriate for the assumed or known audience.

‼ Dealer Spike does not permit offensive or discriminatory content topics. Any concerns that this policy has been violated should be raised to leadership immediately.‼

Writers are encouraged to use a number of resources to create new topics, including:

• The Article Idea tab in the Rewrite Index, currently being migrated to the main Articles tab as black, unlinked entries.

• Any of the team’s Original Content Creation Resources.

• The Content Team Biweekly Brainstorming Meeting (contact Team Lead Amanda Kelner for the meeting invite).

• Contacting fellow writers for assistance.

• Contacting the SEO Rep for assistance.

• Independent research.

Additional Resources

Writers can also turn to resources like:

• Content Glossary of Industry & Regional Language

• Content Team: Guide to SEO

• Content Writers' Guide to Keywords

• Creating SEO-Focused Headers

• Any of the team’s Definition Guides

• Helpful Content Resources

Writers are also encouraged to discuss challenges with the team, other individual writers, or with the Content Team Lead. This can be carried out in Teams chats or voiced at regularly held meetings.

Submitting Completed Content to QA

Once the content is complete, the writer will perform first-line QA, looking for errors and areas of improvement. Once satisfied with the content, the writer will submit the piece to the QA team for more thorough review.

In a comment on the Trello card, the writer will appropriately fill out the Finished Content Template based on the content format used.

Once the writer has filled out the Finished Content Template, they’ll click the “Save” button to post the completed piece in a comment on the card. Repeat this process for all requested pieces for that month. When all requested pieces have been posted to the card, the writer will click the QA button corresponding to their name on the right-hand menu in the card. This will send the card to the Content QA Board.

Recording Information

After submitting content to QA, the writers must fill out relevant record-keeping documents and spreadsheets.

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title Work Done Import
The Work Done Import tab in each client sheet is designed to keep an inventory of all content that has been written for one client by the content writers. Each completed piece must be entered into column M in the following way: Look for the corresponding row by checking the Date (column A), Content Focus (column F), and Type (column H) of the piece. Enter the document title as it is written in the title of the Google Doc, not the H1 or H2. Link the Google Doc to the title. Image Added

Dealer Spike Content QA Board

Link to Board

Content is sent to the QA board where a QA specialist may choose to ready through the piece to check for small errors, or notify the writer of major revisions.

When writers send their cards to the QA board, the cards are sorted into columns corresponding to each content writer. The QA team only has time to screen a portion of the content that is written. It is up to the QA specialist to decide if a piece should be screened or sent directly to publication.

Dealer Spike Content Posting Board

Link to Board

QA sends all content to the Posting Board where the Juniper team will eventually publish the piece to the client's website. This is also where the team manages content that must be screened by the client ahead of time. More details can be found on the Dealer Approval Process page.