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🏁 Milestones / Project Timeline
April
- SEO USA to stop (Katie)
- Stop reset tasks (not required)
- Stop Directory Listing Updates(moved to Juniper. no action required. notify team.)
- Stop supporting Directory or RepMan change requests (moved to Juniper. no action required. notify team and other teams.)
- Katie - Update monthly sheet
- Announce changes to team
- Update Inventory List page optimization process (Lance)
- Revise QA Documentation(Alexis to capture notes where QA may differ from SEO practice)
- Revise https://docs.google.com/document/d/1uvOJ4jG-y5FQw2pm6-uujJOfW8igHgoX20ixn3Jk8i8/edit# (merge into the new SOP below)
- Revise https://docs.google.com/document/d/1MaYbiAbQfqDrKpgmFlpmBFprNpuIqOCzTVmZV49L634/edit#
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Create a clear QA checklist (Does this exist. concise and explicit in what is expected/checked) - Update QA Scoring (meet and align with Tius on 0-1 scoring)
- Create Inventory list page optimization SOP
- Update training module
- Update monthly sheet to include links to SOP/Checklist to column header
- Train team and set expectations
- Update Monthly SEO calendar (Group session)
- All content requests to day 1 & 2 (unless vacation) + youtube
- What else? A day of sheet clean-up at the end of the month?
- Add this process to Team Lead Checklist (Katie)
Add SEO Calendar to onboarding materials(not needed adding calendar invites to the events from Team Leads)- Create SEO leadership QA follow-up process (Group session)
Build tracking into the QA performance tracker and summarize to 1-on-1s(Team Leads to monitor Trello)- Define follow up steps and expectations for team leads(Coach, Trainer, etc.)(monitor Trello daily, capture common issue in the 1-on-1 documents to discuss/coach)
- Determine documentation process(1-on-1 sheet?)
- Set reporting up procedureIncorporate into 1-on-1s
- Juniper keyword grouping in SEOMonitor (Grant)
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- Move youtube to Juniper
- Beta - Optimization Plans Rolled out to ARI & DS Teams (supports spreadsheet optimization and Content calendars)?
- First & Second Month SOP, Training, QA like above^ Ned has great examples of team members optimizing too many things and or not the right things in month 1 and two. No placeholder text. Work with Ned. re-align on Top Level Page(should we optimize all 3 new, used, All) adding links etc?
- Update Internal Link Structure (can we select a single methodology for all dealers)
- Stop removing inline links on the website
- Update inline links to link to the optimized pages that you have completed.
June
- Content Calendar Beta implemented(no content requests on USA team)?
- Implement SEO snippet creation in spreadsheets & 100% QA of on-site work
- Get hiring plan approved in April
July
- Optimization plans implemented on whole team?
- Content Calendar fully rolled out?
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