Page Comparison

Purpose

Once a canonical page has been identified and optimized with content, we need to submit a request in Google Search Console to have the page crawled and indexed. This includes pages where content is newly posted as well as pages that get updated content. When Google bots crawl a page, they are discovering pages and links that lead to more pages on the site. Then the page is indexed, which means the content on a page is stored, analyzed, and organized and connections between pages are created. It is only once a page is indexed that it can show up in search results and improve in SERPs rankings for relevant search terms.

Procedure

Inputs

• A canonical page URL is identified, and content Content has been posted to that a page by the Juniper team or the SEO rep.

• The page URL is posted in the “Content Link” column of the Work Done Import tab of the client sheet.

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title Step 2: Analyze the URL Inspection information that comes up in GSC.
If The URL Inspection will show whether the page URL is the correct canonical URL, the URL Inspection information should look something like thishas been crawled and is on Google or not: If the page URL is not a canonical URL, then the Inspection Information might look like this: Image Removed You can see that the Page Indexing information states that an alternate page has the canonical tag, meaning OR Image Added Note If you find that a page is not on Google and the reason under Page Indexing says “Alternate page with proper canonical tag” like in the screenshot above, the problem might be that you have optimized a non-canonical page (this mostly applies to ARI inventory pages). This means that content was posted and internal linking was set up for the wrong page URL. At this point you would have to edit the content and internal linking to go to the correct canonical page, which you can find by expanding the page indexing section, as shown below:

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title Step 3: Request indexing for the canonical page.
Click on “Request Indexing” and you will first see this message: Then after about a minute, you should see this message: That’s it!

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• All the pages worked on moving forward are canonical URLs and are being indexed in Google to begin ranking improvements in search results.

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