...
Potential workaround: avoid complex topics when possible. When needed, provide as much context as possible in the content brief (including geography notes) and guide Jasper by generating the headers.
Using Jasper To Generate New Content
Jasper seems to be hit or miss with generating article ideas.
Jasper is best when you can give it a topic idea and let it generate headers (rather than let it generate the topic idea as well as the headers).
For example, you could give Jasper the direction to write an article about the benefits of a Class C motorhome. Jasper will then generate the headers and paragraphs of that piece.
Using Jasper and Avoiding Duplicates
Jasper works best with a little direction, which is easy when dealing with topics we write about over and over. But it’s important that the pieces are different for each dealer. There are a few different strategies for doing so.
Give Jasper Copy To Rewrite
One approach is to input already-written content, then let Jasper reword it. This can be done with two key tools, which each have advantages and disadvantages.
The “Content Improver'' tool is great at making a unique piece of content that’s different from the original. However, it often will throw in inapplicable or incorrect information.
The “Explain it to a Child” tool usually doesn’t throw in useless information. However, it will often be too similar to the original source. For example, it may change “it’s” to “it is” and call that a rewrite.
Give Jasper the Article Topic
Another strategy is to give Jasper the article topic, then let it generate the headers and copy. This is ideal for getting a piece that’s very different from the original piece, but not all of the headers will be accurate or useful.
For example, maybe you write motorcycle buying guides often. You can tell Jasper to write an article about buying a motorcycle and it may generate headers that haven’t been used yet by your team. This helps deliver a better variety of articles among your clients, even when it’s the same topic.
Give Jasper the Article Topic and Headers
Another approach is to give Jasper the article topic and the headers, then let it generate the copy. This helps prevent Jasper from generating headers and copy that’s not useful, but does mean that the information will be the same as the source material. This approach is more time-efficient, but not as effective at promoting variety among pieces. Jasper will still generate unique approaches to the given headers, which does give some article copy variety for your clients.
Using Jasper for ARI Content
ARI content often has different parameters than Dealer Spike content, so it’s important to understand where Jasper excels and where it struggles. While intro and product bucket requests (content pieces) can sometimes be more complex, the writer’s decision will ultimately come down to whether the piece requested is ideal for Jasper to handle.
Ideal Pieces
ARI clients and their requests span a wide range of topics, including but not limited to medical/health, vehicles/accessories, outdoor power equipment, powersports, marine, golf carts, and more. There are many instances where Jasper will come in handy when writing content for ARI clients. Some examples include:
...
Basic buying guides and other general pieces that cover a product and how/why it works. Examples: how to choose the right walking aid, what is a CPAP machine, benefits of an electric lawn mower, etc.
...
Avoiding AI Detection
What are the consequences of being caught producing AI content?
Producing AI content can have negative consequences for your website. If you are caught, your site may be penalized by Google. This can result in a decrease in traffic, a loss of revenue, or even a complete deindexing from Google. It is important to be aware of the risks involved in producing AI content and to take steps to protect your website.
How can you avoid having your content detected as AI?
Google is always looking for new ways to improve its algorithms and AI detection capabilities. As such, it's important to be aware of the best ways to avoid having your content detected as AI. Here are a few tips:
Use high-quality, informative content
Avoid excessive keyword stuffing
Avoid unnatural sentence structures
Use complex sentence structures
Make sure your content is useful to users
Use a mix of different types of content, including videos, images, and infographics.
Keep your content relevant and up-to-date
Use other sources such as expert blogs, product descriptions, and information from brand websites in your content brief to round out the content
Using Jasper To Generate New Content
Jasper seems to be hit or miss with generating article ideas.
Jasper is best when you can give it a topic idea and let it generate headers (rather than let it generate the topic idea as well as the headers).
For example, you could give Jasper the direction to write an article about the benefits of a Class C motorhome. Jasper will then generate the headers and paragraphs of that piece.
Using Jasper and Avoiding Duplicates
Jasper works best with a little direction, which is easy when dealing with topics we write about over and over. But it’s important that the pieces are different for each dealer. There are a few different strategies for doing so.
Give Jasper Copy To Rewrite
One approach is to input already-written content, then let Jasper reword it. This can be done with two key tools, which each have advantages and disadvantages.
The “Content Improver'' tool is great at making a unique piece of content that’s different from the original. However, it often will throw in inapplicable or incorrect information.
The “Explain it to a Child” tool usually doesn’t throw in useless information. However, it will often be too similar to the original source. For example, it may change “it’s” to “it is” and call that a rewrite.
Give Jasper the Article Topic
Another strategy is to give Jasper the article topic, then let it generate the headers and copy. This is ideal for getting a piece that’s very different from the original piece, but not all of the headers will be accurate or useful.
For example, maybe you write motorcycle buying guides often. You can tell Jasper to write an article about buying a motorcycle and it may generate headers that haven’t been used yet by your team. This helps deliver a better variety of articles among your clients, even when it’s the same topic.
Give Jasper the Article Topic and Headers
Another approach is to give Jasper the article topic and the headers, then let it generate the copy. This helps prevent Jasper from generating headers and copy that’s not useful, but does mean that the information will be the same as the source material. This approach is more time-efficient, but not as effective at promoting variety among pieces. Jasper will still generate unique approaches to the given headers, which does give some article copy variety for your clients.
Using Jasper for ARI Content
ARI content often has different parameters than Dealer Spike content, so it’s important to understand where Jasper excels and where it struggles. While intro and product bucket requests (content pieces) can sometimes be more complex, the writer’s decision will ultimately come down to whether the piece requested is ideal for Jasper to handle.
Ideal Pieces
ARI clients and their requests span a wide range of topics, including but not limited to medical/health, vehicles/accessories, outdoor power equipment, powersports, marine, golf carts, and more. There are many instances where Jasper will come in handy when writing content for ARI clients. Some examples include:
Basic buying guides and other general pieces that cover a product and how/why it works. Examples: how to choose the right walking aid, what is a CPAP machine, benefits of an electric lawn mower, etc.
Safety and other lifestyle topics that help the reader understand a process or specific guidelines. Examples: how to safely use a wheelchair, ATV safety tips, how to plan a day on your boat, pontoon activities you should try, etc.
General pagefooter topics. Examples: More about lawn mowers, types of outboard motors, UTV uses, etc.
Product buckets for an essentials piece. Whether you’re writing a new piece or adding product buckets to an existing page, the “product description” tool is great for this.
...
Rewrite the above to explain it to a 5th grader.
Run Content Improver on the content abovecontent above.
Write a value prop for the company described above.
Write some persuasive bullets for the content above.
Give me a list of common objections for [topic]
Write a feature benefit for a feature that does [feature description].
Write a value prop listicle outline for the company described above.Write some persuasive bullets for the content above.[the best ways to lose weight].
Define [topic]
Explain [topic]
Write how-to guide on [topic]
List the advantages of [topic]
List the disadvantages of [topic]
Write a meta description about [topic]
Give me a list of common objections for [topic]
Write a feature benefit for a feature that does [feature description].
Write a listicle outline for [the best ways to lose weight].
Define [topic]
Explain [topic]
Write how-to guide on [topic]
List the advantages of [topic]
List the disadvantages of [topic]
Write a meta description about [topic]
Give me a list of synonyms / antonyms for the word [word]
Jasper and Quality Control
While Jasper is a resourceful tool for creating content, it is our responsibility to make sure we use it properly. Editing and quality control will play a critical role in ensuring we take advantage of what Jasper has to offer without compromising the quality of our content. This will also ensure AI-generated content goes undetected by Google.
Editing & Quality Control
Writers should read Jasper content from beginning to end for accuracy, clarity, and humanity. Specifically, writers will need to ask themselves the following before submitting a Jasper piece:
Is the content factually correct?
If you’re unsure about information Jasper has provided on a topic, do further research to determine if it’s correct before using it in a piece. Never assume Jasper is correct!
Is the content clear and concise?
Jasper can get unnecessarily wordy, so be sure to remove any excess details that make the content unclear.
Does the content have a natural flow with a human voice?
Read the piece and ask yourself whether it flows well. If not, you may need to make some edits to improve the content.
Check for redundancies that make the content sound less human. For example, Jasper may start every paragraph with the same phrase: “When riding an ATV”. You’ll want to remove any redundancies so the content flows better.
Review the following checklist after reading a Jasper piece and make the necessary edits:
Confirm that any information stated as fact is correct. If necessary, conduct further research and make changes.
Confirm the length of the piece meets the required word count.
Confirm each section is broken up properly (check for chronological order, if applicable, and whether the paragraphs are relevant to the heading in a given section)
Confirm the piece flows naturally and reads well. Break up any blocks of text as needed.
Confirm the dealer’s name and location(s) have been mentioned or add them yourself.
Confirm there are no unnecessary redundancies throughout the piece. If so, remove them or change the wording.
Avoiding AI Detection
What are the consequences of being caught producing AI content?
Producing AI content can have negative consequences for your website. If you are caught, your site may be penalized by Google. This can result in a decrease in traffic, a loss of revenue, or even a complete deindexing from Google. It is important to be aware of the risks involved in producing AI content and to take steps to protect your website.
How can you avoid having your content detected as AI?
Google is always looking for new ways to improve its algorithms and AI detection capabilities. As such, it's important to be aware of the best ways to avoid having your content detected as AI. Here are a few tips:
Use high-quality, informative content
Avoid excessive keyword stuffing
Avoid unnatural sentence structures
Use complex sentence structures
Make sure your content is useful to users
Use a mix of different types of content, including videos, images, and infographics.
Keep your content relevant and up-to-date
Use other sources such as expert blogs, product descriptions, and information from brand websites in your content brief to round out the contentsynonyms / antonyms for the word [word]
Jasper and Quality Control
While Jasper is a resourceful tool for creating content, it is our responsibility to make sure we use it properly. Editing and quality control will play a critical role in ensuring we take advantage of what Jasper has to offer without compromising the quality of our content. This will also ensure AI-generated content goes undetected by Google.
Editing & Quality Control
Writers should read Jasper content from beginning to end for accuracy, clarity, and humanity. Specifically, writers will need to ask themselves the following before submitting a Jasper piece:
Is the content factually correct?
If you’re unsure about information Jasper has provided on a topic, do further research to determine if it’s correct before using it in a piece. Never assume Jasper is correct!
Is the content clear and concise?
Jasper can get unnecessarily wordy, so be sure to remove any excess details that make the content unclear.
Does the content have a natural flow with a human voice?
Read the piece and ask yourself whether it flows well. If not, you may need to make some edits to improve the content.
Check for redundancies that make the content sound less human. For example, Jasper may start every paragraph with the same phrase: “When riding an ATV”. You’ll want to remove any redundancies so the content flows better.
Review the following checklist after reading a Jasper piece and make the necessary edits:
Confirm that any information stated as fact is correct. If necessary, conduct further research and make changes.
Confirm the length of the piece meets the required word count.
Confirm each section is broken up properly (check for chronological order, if applicable, and whether the paragraphs are relevant to the heading in a given section)
Confirm the piece flows naturally and reads well. Break up any blocks of text as needed.
Confirm the dealer’s name and location(s) have been mentioned or add them yourself.
Confirm there are no unnecessary redundancies throughout the piece. If so, remove them or change the wording.
Plagiarism Checker
Jasper provides an add-on plagiarism checker that we can use to ensure the pieces Jasper writes aren’t accidentally pulled directly from a source. To use the checker, click the shield with a check icon in the top right-hand corner of the document and press “Scan Document.”
...
If no plagiarism concerns are flagged, it’ll give you a message stating such. If it does flag any plagiarism concerns, it will list the sources that were plagiarized. Follow the links to the sources to determine how much was lifted from the source.
Analyzing Plagiarism Checker Results
It’s important to remember that being flagged for plagiarism is only one step in deciding if Jasper has lifted content directly from a source. It’s up to each individual writer to decide if the concern is valid enough to change the text.
The topics we cover are often covered on many other platforms across the internet. We likely all use similar phrases to describe the same details. This isn’t necessarily a bad thing. There are logical ways to get a point across along with logical variations, but trying to reinvent the wheel every time can lead down a path of outrageous sentences and confusing descriptions.
If Jasper’s plagiarism checker notes a potential concern, go to the source and identify how much of the source is the same as the piece you’ve created. One or two sentences likely isn’t cause for concern. If substantial portions of the source material have been copied, you’ll want to make significant changes to the text to make it more original.
If any writer notices an increase in the amount of text Jasper seems to be copying directly from source materials, contact your supervisor immediately.
Tracking and Metrics
In order to accurately gauge Jasper’s effectiveness, we’ll need to track which pieces Jasper writes, which ones it doesn’t, and how this affects each client’s website.
For Writers
Establishing a Control Group
Writers should start by identifying at least 10 dealers from their assigned clients that will not receive any Jasper content. These 10 dealers should span across verticals, and vary in the number of years we’ve been working with them.
These dealers should be submitted to their team leads and identified on the Trello system using the black “No Jasper Content” label. which pieces Jasper writes, which ones it doesn’t, and how this affects each client’s website.
For Writers
Establishing a Control Group
Writers should start by identifying at least 10 dealers from their assigned clients that will not receive any Jasper content. These 10 dealers should span across verticals, and vary in the number of years we’ve been working with them.
These dealers should be submitted to their team leads and identified on the Trello system using the black “No Jasper Content” label.
Submitting Jasper Content
When submitting Jasper content to QA, writers will submit content as they normally do, with some additional details:
Add “(Jasper)” to the end of the file name in the document and the “Title” prompt in the completed “Finished Content Template.”
Add a gray “Jasper” label to the Trello card.
Daily Tracking
Writers will be given a separate tracking system for pieces written by Jasper. This tracker will be shared by all writers.
...
Your name
The date the piece was writtenA link to the piece
The topic and format of the piece, with a link to the original Google Doc
The dealer’s name
For Dealer Spike and ARI writers, you will also record your daily metrics as you normally would, filling out all appropriate cells in the Monthly Content Tracker.
...