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As an SEO campaign develops and you begin adding unique, keyword-rich content to your client’s website, adjusting focuses, and working with dealer requests, you may be tempted to create pages that are overly similar to each other, drifting into the risk of Keyword Cannibalization. This is a serious threat to our organic search result rankings, so let’s review what it is, why it's a problem, and some principles to help us recognize and avoid this practice.
What is
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Keyword Cannibalization?
Content cannibalization is when a website contains multiple pages with similar or identical content. This can lead to search engines not being able to identify which page should rank for a given keyword and can cause all the pages to get lower rankings, resulting in poorer SEO performance.
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