In this guide, we will review the basics of writing content from an SEO perspective. This is intended to be an overview to give high-level direction and guidelines.
General SEO Guidance (more to come)
Bottom line, content should be natural for a reader.
Content should be obviously about and aligned with the keyword focuses of the request. Said another way, you should not be able to mistake the focus of the page as anything other than the original keywords requested.
Shoot to use a keyword phrase ”Polaris ATVs” roughly 3-5 times per page. You can use it more often if usage is natural and no obvious alternate phrasing comes to mind. Instead, synonyms or related phrases can be used.
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Notes
Content Writer sections are directly relevant to the Content Writing team and provide guidance on creating content with SEO in mind.
SEO Context sections are included to provide context for the wider SEO process in which Content Writing takes place.
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