The following is the content fulfillment process for the SEO Content Team. Content writers must be familiar with the process in order to complete their daily work. Last updated March 2022.
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Old SEO Packages Package Type | Number of Content Pieces Expected per Month | Available Content Formats |
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Gold | 1 | Pagefooters, Articles | Platinum | 2 | Pagefooters, Articles | SEO Essentials Basic | 1 | Articles, Content Pieces | SEO Essentials Pro | 2 | Articles, Content Pieces | Pro | Up to 1 | Pagefooters, Articles | Premium | Up to 2 | Pagefooters, Articles |
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Word Count: 250 words Publication Location: Bottom of inventory list page (ILP) Header uses H2s (##) and subheader uses H3s (###) Client name, physical location, and target locations must be mentioned once (commonly done in intro and/or conclusion) Content Focus: Pagefooters use the product on the ILP as the primary focus of the piece. Common topics: Manufacturer History Product Buying Guide Product Benefits Model Breakdowns Product Types
Inappropriate Topics:
Articles:Word Count: 450 words (Except ARI silver clients: these should be 200-300 words) Publication Location: Online blogs Header uses H1s (#) and subheaders use H2s (##) Client name, physical location, and target locations must be mentioned once (commonly done in intro and/or conclusion) Content Focus: Articles apply a product to a tertiary topic, though some pagefooter topics can be applied to articles. Common topics: Maintenance tips Buying guides Comparison articles Safety tips Lifestyle tips Travel guides
Inappropriate topics
Content Piece 1 & 2Word Count: 150 words Publication Location: Essentials Pages or Services Pages Content Piece 1 & 2 uses H2s (##) Content Focus: These Content Pieces serve as an introduction to a particular product, providing engaging context, an explanation of what the product is and does, and who benefits, along with any other relevant topics to present the product. Example Note: These were once called “Intros” and are still referred to as such in the Content History Sheet.
Content Piece 4 or HigherWord Count: 2-3 sentences each Publication Location: Essentials Pages or Services Pages These Content Pieces use H3s (###) Content Focus: These Content Pieces often take a larger focus and break it down by model, type, etc. Each one must be described succinctly and engagingly to encourage shoppers to explore further. Common Topics: Note: These were once called “product buckets” and are still referred to as such in the Content History Sheet2022 SEO Packages Package Type | Number of Content Pieces Expected per Month | Available Content Formats |
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Silver | 1 | About Us page, Service page, Parts page, Inventory Content, Articles | Gold | 2 | About Us page, Service page, Parts page, 2 Local pages, Inventory Content, Articles | Platinum | 2 | About Us page, Service page, Parts page, 4 Local pages, Inventory Content, Articles |
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For a breakdown of each content format, refer to the Content Format Breakdown page. |
ARI SEO Content Fulfillment Process 2022
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Note on Priority 4: Content writers have a responsibility to their own work, but they also have a responsibility to the team’s work. If time allows, writers should offer to help other writers complete their workload. What each writer has time to take on in addition to their own work is up to the individual writer’s judgment. |
A Note About the 2022 SEO Packages
Starting in September 2022, the LeadVenture Sales team will begin selling new 2022 SEO packages. The fulfillment process will largely stay the same in it’s setup. The distinct differences have been listed below. They are also articulated in other forms of documentation. All questions should be directed to the Content Team Lead.
All clients signed with the 2022 packages will be labeled with a “2022 [Package]” label.
The clients who sign up for the following packages will receive the following number of pieces each month:
Silver, Gold, and Platinum clients will receive content for their About Us, Parts, and Service pages when supplementary information is made available.
Gold and Platinum clients will receive content Local Pages, 2 and 4 respectively.
All content submissions will include a Title Tag and Meta Description, including Inventory Content.
Clients on the old packages will remain on the old packages until otherwise noted.
Filling Content
After choosing a request to work on, writers will fill the request to the best of their abilities. Writers should draw on their own compositional capabilities, as well as use information provided by the team.
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When submitting a pagefooter, the writer will only be required to fill out the top portion of the template above the solid line. Writers are expected to provide: Complete - Month (Request Month) #/# (Batch Number)
Title: (Title of Piece as it appears in the content)
Content Type: (Content Format)
Link to Content: (Link to Original Google Doc) Example: Complete - April 1/2
Title: Your Guide to Toro® Walk-Behind Mowers
Content Type: Pagefooter
Link to Content: https://docs.google.com/document/d/1YiLIGgusMw_Z9Yl_gZ6B0FPGbdc2aZzE_zTOFHIT0MQ/edit?usp=sharing |
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| title | Essentials Content and Article Template |
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When submitting Essentials content or an article, the writer must fill out the entire template. Writers are expected to provide: Complete - Month (Request Month) #/# (Batch Number)
Title: (Title of Piece as it appears in the content)
Content Type: (Content Format)
Link to Content: (Link to Original Google Doc)
Essentials and Articles Only
Title Tag: (A relevant, SEO-optimized title tag)
H1: (The H1 for the page, either separate from the piece or the H1 used in the piece; Note: in the case of content pieces, the H1 must take the form of “[Keyword Product] for Sale”)
Meta Description: (A relevant, SEO-optimized meta description) Example: Complete - April 2/2
Title: Tips for Getting a Good Night’s Sleep with a CPAP Machine
Content Type: Article
Link to Content: https://docs.google.com/document/d/1aLNP_JuBAcncjji06j_d_xopgGFU79Pv3OU-Z7pAk6k/edit?usp=sharing
Articles Only
Title Tag: CPAP Sleeping Tips | Medical Supply Co. | CPAPs for Sale
H1: Title: Tips for Getting a Good Night’s Sleep with a CPAP Machine
Meta Description: Let us help you get a good night’s sleep with your CPAP machine! |
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