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So, what's a link structure, then? Well, your link structure is your pathway of accessibility. It's how users and search engines will find your content and your dealer's inventory. And that pathway is something we call CLEAN NAVIGATION. Creating a web of interconnected inventory list pages (using internal links) that makes it possible for users (but really search engines) to navigate from the home page to the highest priority inventory list pages. That is clean navigation.

Note

IMPORTANT (blue star) ARI ONLY: When creating the link structure, it is important to check that you are creating a clean navigation stucture of canonical links only! Here is the doc for reference: ARI Canonical Go-Forward Process - DigMS - Digital Marketing Services - Confluence (atlassian.net).

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  1. Title tag

  2. H1

  3. Meta Description

  4. One SENTENCE of on-page content, just enough to create/preserve your link structure

  5. On-page buttons (child links)

  6. On-page in-text link (parent link)

(blue star) ARI: In order for the buttons and H1 to show on the page, you must enter a few spaces or a period in the Banner Description box in the CMS where the featured banner content will be entered when the page is fully optimized.

Remember, though, when you reach the bottom (or end) or your link structure, you should only have one button on the page, your parent link. That doesn’t mean you won't change this in the future, just that you’ve reached the end for now.

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