Versions Compared

Old Version 19

changes.mady.by.user Madison Garner

Saved on

compared with

New Version Current

changes.mady.by.user Madison Garner

Saved on

Key

  • This line was added.
  • This line was removed.
  • Formatting was changed.
Info

Purpose: These pages give an overview of all the great things a given dealership offers, such as a parts department and service department.

...

Note - These examples are all from dealers who have not yet filled out the new intake form, so they lack specifics that would be included for dealers who have filled out the new intake form.

Purpose:

Provide information about that specific dealership.

Things to Avoid:

Making specific claims beyond what’s provided on the dealer’s website and the Dealer Info in Salesforce. For example, claiming a dealership does winter storage of boats, but that isn’t mentioned in the resources available to the writer.

Outline

  • Introduction Paragraph

  • About the Products Sold

  • About the Parts Department

  • About the Service Department

  • About the Finance Department

  • About the Trade-In Program

  • About the Rental Program

  • About the Dealer’s History/Staff

  • About Any Other Offerings

  • Conclusion Paragraph

  • “Contact Us” Button

...

Introduction Paragraph

Header: NONE - provided by the SEO reps and already onsite

Body of the Paragraph

  •  Summarized description of the business
  •  State the dealer’s physical location and their target locations
  •  Use any rep-requested product keywords
    •  For example: Product keywords (such as travel trailer, fifth wheel, motorhome)
    •  For example: OEM keywords (such as Forest River, Keystone RV, Dutchmen)

...

Expand
titleExamples

## Our Trade-In Options
If your current RV is not a great fit for your family, you can trade it in at our dealership for a better match. Simply fill out our form to determine your model's worth, bring it in to Vision RV, and then enjoy great deals on our latest models.

## Trade-In Program
Is your current motorcycle a poor fit for your lifestyle? Our trade-in program allows you to put its value towards your next motorcycle purchase. We can do trade-ins for Harley-Davidson motorcycles, of course, but also other brands like Honda and Suzuki.

About the Dealership’s Rental Program

Header:

  •  Mention the word “Rent” or “Rental”

Body of the Paragraph(s)

  •  Mention any information about rental program found in the Dealer Info section or found already on the dealer’s website
  •  Use keyword “rent” or “rental” at least once

Miscellaneous

Some dealerships offer riding schools, boat storage, events, and other such things. Each of these could be their own section, but below is a list of examples that could be used.

Expand
titleExamples

## The Riding Academy
Beginner riders can enroll in our Harley-Davidson riding academy. We will teach you everything needed to earn your motorcycle endorsement/license. The Harley motorcycle will be provided on-site, but riders need to bring personal safety gear.

## Events
Our dealership hosts various events throughout the year. Catch a band performance on the weekend, attend the Florida Gulf Coast chapter of the Harley Owners' Group (H.O.G.), and more!

About the Dealer’s History/Staff

Header:

  •  Can be something such as “Our Story”, “About [Dealership Name]”, etc.

Body of the Paragraph(s):

  •  Include any information about the dealer’s history found on the site
  •  Mention if the dealer is family-owned
  •  Mention if the dealer is family-operated
  •  Mention if the staff is family as well, fellow product enthusiasts, etc.
Expand
titleExample

## Our Staff
In 1957, Dillon Martin began selling outboard motors in the basement of his Johnstown, PA home. The business grew quickly, which allowed him to move to a retail location where his excellent customer service created lasting customer loyalty. Some of those early outboard motor customers still shop today at Martin Marine Sales, Inc. today!

Now, Martin Marin Sales, Inc. is in the capable hands of Dillon's son, President Alan Martin. The company is also supposed by Client Elias (Sales/Service) and Rick Shoemaker (Master Gold Certified Service Manager).

Deeply involved in the Johnstown's area off-road clubs and associations, the Martin family and team  is a huge supporter of the region's ATV parks and all of the area's trail programs. They connect with customers in the dealership and on the trails!

...