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This SOP is a work in progress. If you notice anything that is out of date, could be more clear or could be more efficient please update the SOP or add a comment to start a conversation.

Purpose

Learn how to create and set up a new AccuRanker account, and what steps need to be taken to properly take down after cancellation.

Setup Procedure

Inputs:

  • As part of the SEO Set up, we must create a new AccuRanker account.

  • Preferably, make sure that the client has a Google Search Console (GSC) and Google Analytics (GA) account.

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titleStep 2: Fill out basic account information
image-20240122-185659.png

  • Domain

    • Site URL as it appears on the homepage search bar

  • Display Name

    • “Site URL” (all lowercase) + “ - Location” if we have more than one location to track.

  • Default Search Engine, Locale and Location

    • Make sure the following are correct for each account.

      • Country Locale

        • Select US or Canada depending on location of the dealership - This will affect some spelling.

      • Search Engines

        • For now, we will only be focused on Google Mobile. Make sure all others are deselected.

      • Locations

        • Time to add in some additional locations for the domain, you can add multiple here, I would use the target locations from intake. You can reference the intake in Salesforce for ARI/Dealerspike.

        • For Net Driven, refer to the Intake Form.

      • Google Settings

        • Click “Ignore Local Pack”

  • Belongs to Group

    • Set it to the assigned SEO rep’s group. Example: Kyle S.'s Clients.

      • We are no longer assigning all clients to the Leadventure group!

  • Google Business Names

    • Locate & Add GBP Name for Tracked Location

      • Navigate to the website and search in the main nav, footer, about, and map pages for a link to their Google Business Profile.

      • For Net Driven, this link should be on the Social Links on the right side of the website or in the footer.

        • If you cannot locate it, search the business name and address on Google exactly as it appears on the website.

      • Once you have found them on Google, you will want to copy and paste the name into the field in domain settings.

  • Add The First Keyword

    • On the next screen you will be prompted to add some keywords to the new account.

    • For now, we can just add the business name as it appears on the website.

      • Just type it into the text field labeled “Keywords” in the upper left of the pop-up.

    • Now click the orange “Add keyword” button.

  • Done

    • The SEO rep will follow behind with keyword research and complete the keyword list.

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titleStep 3: Connect Google Analytics and Search Console
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  • Search for the domain.

  • Click the domain name in the list.

  • Once the dashboard loads, you will see two buttons at the top of the dashboard, next to the orange "+ Add Keywords" button.

    • Connect to Analytics

      • Click "Connect to Analytics" then select "Google Analytics".

      • Select the "DS GA4 Viewer Account - (google.analytics.4@dealerspike.com)" account from the dropdown. Click "Select Connection".

      • Click the checkbox labeled "Select all" then click "Select Account".

      • Using the dropdown, search for the correct domain and select it and click "Select Property"

      • Done

    • Connect to Search Console

      • Click the "Connect to Search Console" button.

      • Select the corresponding account for the domain. You can check the client sheet or digital marketing profile in Salesforce.

      • Using the dropdown, search for the correct domain and select it.

      • Click "Select Domain"

Outputs:

  • A fully set up AccuRanker account with which we’ll be able to optimize the client's online presence and improve their Search Engine Rankings.

Takedown Procedure

Inputs:

  • As part of the SEO offboarding process, we must back up, then delete the AccuRanker account.

  • Side Note; The account may have previously moved groups from the SEO rep’s assigned group to the Canceled group by the team lead or offboarding specialist.

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titleStep 1: Download the keyword report for the canceled client.

  1. You can search the URL in the Domains search bar or go into the Canceled/SEO rep groups to find the account.

  2. Click on the Keywords tab of the account

  3. You will see a Download Report button in the Keywords tab; click on it to download an excel sheet of all tracked keywords:

    image-20240722-215442.pngImage Added
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titleStep 2: Save the keyword list in the appropriate folder.

  1. The Excel sheet may have automatically opened in your browser as a View Only file, but you will need to make sure it has been downloaded to your computer in order to move it to the appropriate folder.

  2. Move the file to this folder in the SEO Sharepoint space: SEO Sharepoint - Canceled AccuRanker Accounts - All Documents

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titleStep 3: Delete the Accuranker account

  1. Go back to the Domains page located on the left sidebar and search for the specified URL through the Domains filter:

    image-20240722-225851.pngImage Added

  2. Once the specified URL pops up in the results list, click the trash can icon on the far right and then confirm with the Delete Domain button:

    image-20240722-230208.pngImage Added

  3. That’s it!

Outputs:

  • The AccuRanker account is removed from our active accounts so we do not continue to pay for an unused account, but also the keywords are archived properly to make setups easier if they ever return to us as a client.

FAQs

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