Overview

Start Date:

End Date:

Description

More structure and clarity

Why

Expected Impact

Description

We will be making a series of changes that will free more time for SEO Reps to focus on SEO on-site optimization work and to be able to complete that work with greater clarity of direction and with a higher level of follow-up and coaching.

Why

To ensure high quality work is delivered on time by SEO reps.

Expected Impact

To improve QA scores dramatically across the team while increasing rep customer capacity and streamlining workflows

🏁 Milestones / Project Timeline

April

•  01 Apr 2023 SEO USA to stop (Katie)
•  Stop reset tasks (not required)
•  Stop Directory Listing Updates(moved to Juniper. no action required. notify team.)
•  Stop supporting Directory or RepMan change requests (moved to Juniper. no action required. notify team and other teams.)
•  Katie - Update monthly sheet
•  Announce changes to team
•  01 Apr 2023 Update Inventory List page optimization process (Lance)
•  Revise QA On-Site Optimization Best PracticesDocumentation(Alexis to capture notes where QA may differ from SEO practice)
•  Revise https://docs.google.com/document/d/1uvOJ4jG-y5FQw2pm6-uujJOfW8igHgoX20ixn3Jk8i8/edit# (merge into the new SOP below)
•  Revise https://docs.google.com/document/d/1MaYbiAbQfqDrKpgmFlpmBFprNpuIqOCzTVmZV49L634/edit#
•  Create a clear QA checklist (Does this exist. concise and explicit in what is expected/checked)
•  Update QA Scoring (meet and align with Tius on 0-1 scoring)
•  Create Inventory list page optimization SOP
•  06 Apr 2023 Update training module
•  Update monthly sheet to include links to SOP/Checklist to column header
•  06 Apr 2023 Train team and set expectations
•  01 Apr 2023 Update Monthly SEO calendar (Group session)
•  All content requests to day 1 & 2 (unless vacation) + youtube
•  What else? A day of sheet clean-up at the end of the month?
•  Add this process to Team Lead Checklist (Katie)
•  Add SEO Calendar to onboarding materials(not needed adding calendar invites to the events from Team Leads)
•  01 Apr 2023 Create SEO leadership QA follow-up process (Group session)
•  Build tracking into the QA performance tracker and summarize to 1-on-1s(Team Leads to monitor Trello)
•  Define follow up steps and expectations for team leads(Coach, Trainer, etc.)(monitor Trello daily, capture common issue in the 1-on-1 documents to discuss/coach)
•  Determine documentation process(1-on-1 sheet?)
•  Set reporting up procedure Incorporate into 1-on-1s
•  26 Apr 2023 Juniper keyword grouping in SEOMonitor

June

Next Actions

March

...

• (Grant)

May

•  01 May 2023 Move youtube to Juniper
•  Beta - Optimization Plans Rolled out to ARI & DS Teams (supports spreadsheet optimization and Content calendars)?
•  01 May 2023 First & Second Month SOP, Training, QA like above^ Ned has great examples of team members optimizing too many things and or not the right things in month 1 and two. No placeholder text. Work with Ned. re-align on Top Level Page(should we optimize all 3 new, used, All) adding links etc?
•  Update Internal Link Structure (can we select a single methodology for all dealers)
•  Stop removing inline links on the website
•  Update inline links to link to the optimized pages that you have completed.

June

•  Content Calendar Beta implemented(no content requests on USA team)?
•  Implement SEO snippet creation in spreadsheets & 100% QA of on-site work
•  07 Apr 2023 Get hiring plan approved in April

July

•  Optimization plans implemented on whole team?
•  Content Calendar fully rolled out?

Next Actions

•  Determine and book recurring meetings for the group of projects.

Questions

...

Related Projects

Future Work

...

Notes

Announcements to the Team

• Can stop Reset Tasks

• Can stop Directory Listing updates

• Can stop supporting Directory Listings and RepMan

  • We now have a team for these services. Direct all questions to the support queue for proper routing.

Use correct project template.

Action Items

•  Lance - Clean up this page. outline projects and owners here.(we can make child projects in the list from these.)
•  Lance- set kickoff meeting
•  Write/consolidate to a single page SOP on optimizing an inventory list page from start to finish(Client sheet → on-page optimization → client sheet & monthly sheet.) including QA guidelines throughout.
•  Review SEO QA Guidelines ensure its what we want. Make a session for this
•  Update Team Lead Check List to reflect process changes.
•  review and align training materials with guidelines for all tasks.
•  write spot checking guide
•  with note taking process/documentation
•  actions, dates, sticking in the long-term
•  create checklist

...