Here we will learn the basics of SEO Content writing, what it is, and how to create topically relevant content.
Notes
SEO Context sections are included to provide context for the wider SEO process in which Content Writing takes place.
Content Writer sections are directly relevant to the Content Writing team and provide guidance on creating content with SEO in mind.
Embedded images are from this original source: https://backlinko.com/hub/seo/seo-writing.
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Use Your Keyword in Your ContentOur goal with keyword usage is for the page to sound natural and to ensure that we are using our primary keyword in key sections of the page. If we were to put a number on keyword usage per page 3-5 times in a 450-word blog post would be acceptable.    |
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Link to External Pages and ResourcesLinking to external resources is best practice, however, for our SEO packages we do not implement external links that could take the user off-site and result in a lost lead.  |
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 Use Related Words and Phrases (LSI)For example if we were producing footer text for a “New ATV“ page footer we would want to include some instances of synonyms like “quad“, but, to go deeper as well to cover “New ATV“ as a concept by including additional terms like(if relevant to the page/dealer):  As well as brands, top models carried by the dealer, etc. |
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Use Multimedia In Your ContentFor example, |
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blog posts. This helps to make the page more visually appealing as well as to flesh out the page a bit more in the eyes of Google.  |
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Strategically Promote Your ContentNot currently relevant to us.  |