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Here we will learn the basics of SEO Content writing, what it is, and how to create topically relevant content.

Notes

  • SEO Context sections are included to provide context for the wider SEO process in which Content Writing takes place.

  • Content Writer sections are directly relevant to the Content Writing team and provide guidance on creating content with SEO in mind.

  • Embedded images are from this original source: https://backlinko.com/hub/seo/seo-writing.

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titleContent Writer: Write Comprehensive Content
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titleContent Writer: Use Keywords in Content

Use Your Keyword in Your Content

Our goal with keyword usage is for the page to sound natural and to ensure that we are using our primary keyword in key sections of the page. If we were to put a number on keyword usage per page 3-5 times in a 450-word blog post would be acceptable.

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titleContent Writer: Use Keywords in Content

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titleContent Writer: Write Compelling Meta Descriptions

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titleSEO Context: Use Multimedia In Your Content

Use Multimedia In Your Content

For example, the images that we include an image in our final postsblog posts. This helps to make the page more visually appealing as well as to flesh out the page a bit more in the eyes of Google.

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titleSEO Context: Strategically Promote Content

Strategically Promote Your Content

Not currently relevant to us.