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Why It's Important
Allows us to drive customer campaigns with a data-driven approach.
Identify what keywords your audience is actually using to find your products
Find keywords where performance just needs a little push
Ensures we are selecting the best work possible for our clients.
It helps us find competitive keyword opportunities to try to rank.
It drives our reporting - Makes ROI Conversations easier
Having a well-maintained keyword list ensures what we track and ultimately report on aligns with what is on the site and therefore, our performance metrics get a boost.
It helps organize your campaign plan into a clear path forward
Makes client transition less painful - Everyone should have a clear idea of what has been worked on and what’s next.
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Based on the information you find on the website, this process will change slightly. You will primarily use the all-inventory page and the filters to determine what types of inventory each dealer offers. That will be used to build our keyword list.
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LIST 1 - Main Offering (Non-Product): Start by making a list of offerings based on information on the homepage. Examples: RV Financing, Motorcycle Financing, RV Service, RV Parts, etc…
** Using a loose 10% rule to determine what inventory you should include in your lists. You can achieve this by navigating to the all inventory page, removing any filters, and grabbing the whole number of units they have in their inventory, and multiplying the number by (.1). LIST 2 - Condition Modifiers: List out the types of product conditions they offer such as “New”, “Used”, “Pre-Owned”, etc… LIST 3 - Inventory Product Types: List out all the product types a dealer offers that exceed the 10% rule. Examples: LIST 4 - Product Type Subcategories: Within each product type, you will want to list all the products types with their subcategory, such as “Youth UTV” or “Super Sport Street Bike” LIST 5 - Brands with Product: You will then want to list out all the brands they offer and the type of product each brand is associated with. For example, we don’t want to track “Polaris” we would want to track “Polaris Side x Side” and “Polaris ATV” instead. LIST 6 - Brands w/o product: Just list all brands offered that meet the 10% rule. LIST 7 - Location Modifiers: List out the target location by city, city/state, state, and state abbreviation. Examples: “Mesa”, “Mesa AZ”, “Arizona”, “AZ” LIST 8 - Intent Modifiers: List out intent keyword modifiers such as “for sale”, “Buy” “for rent”, “sales”, “near me”, “dealer”, “dealership”, “specials”, etc…
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** If there are common variations of terms such as: “Harley Motorcycles” and “Harley Bikes”, add as many as you can think of ***
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*** Save these lists. It will serve as a mapping of all the groups and folders you will need to create in SEO MonitorAccuRanker.
Multiply Your Keyword Lists
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Once you have a full list of qualified keywords from keyword planner, you will need to add those keywords to AccuRanker and start tagging them into groups.
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Add Keywords
Log into Accuranker and locate the correct domain by making use of the search bar in the top-left corner of side navigation.
Once the domain specific dashboard loads, you will see an orange “+ Add keywords” button near the top left of the dashboard. Click it.
You will paste your keyword list into the keywords field on the top-left of the popup.
Ensure your Search Engine, Locale, and Location setting are all correct
For now, it should be:
US or Canada depending on location
Mobile Google as the search engine
Locations should match the target locations from the intake.
Click “Add Keywords” in the bottom right
It will reload and you’re ready to move on to grouping.
How to Group
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How we group keywords relates directly back to the pages on the site. In your inventory catalog, you will have product type pages and brand pages, and then under each of those, you will have further breakdowns depending on dealer inventory. The simple rule to ensure you’re putting a keyword in the correct group is “One Group, One Page”. Having one group for each page on the site helps the Juniper and content teams to know what keywords should be included in the content or on reporting.
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Tags- One each for all brands and product types. It allows you to see stats for the whole brand or the whole product type in a roll-up report.
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Tagging Guide
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Navigate to the correct domain
Click the “Keywords” tab in the main navigation
You can now use the filter search bar at the top of the page to search for keywords
After searching for the keywords you want to group, you can select the keywords you want to add tags to by clicking the checkbox for each keyword row in the site
Once you have selected keyword you want to tag, you will see new options above the table. Click the one that says “✏️ Edit” and then select “Add tags” from the drop-down.
Type the name of the tag and click “Add tags”. Name should be the same as folder names used to be.
Grouping Examples
You will create tags for the following:
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Product Types:
Brands:
Example Structure:
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