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This guide covers the process of filling out the Dealer Info template. Created by Madison Garner March 2024.

The Step-by-Step Process

  1. Open the Dealer’s Ongoing Fulfillment Chatter. This is where you’ll be adding the new dealer info.

Expand
titleWhere to Find

to be addedAccount → Ongoing Fulfillment → Active SEO Package → Chatter

  1. Determine which old template is currently on the OF Chatter, which will affect which process you use.

Expand
titleThe Two Templates

The Trello Template

The Intake Call Template

Example - Template

Example of Trello Dealer Info.PNG

photo to be added

*This should hopefully not be the standard case for the audit. Most should be the Trello template. But including this since after the audit and moving forward, the Dealer Info template will be pulling from the client’s Intake Call form.

  1. Copy the Dealer Info Template. Paste it into the Ongoing Fulfillment Chatter as a POST, not as a comment.

  1. Fill Out the Dealer Template according to the process for Using the New Client Template or according to the process for Using the Old Trello Client Template.

  1. Delete the old OF Chatter Dealer Info post that used a different template.

  1. Update the dealer’s checkbox in the Content Update Spreadsheet

    1. (Remove after the audit process is done since this resource will then be used just for newly signed clients)

Dealer Information - Using the New Client Template

Template Section

About

Name

Located: Question 1 of Intake

Expand
titleWhat This Is

This is the exact spelling from the client regarding how they want their dealership name written.

Physical Location(s)

Located: Dealer’s Account, Address Information, Physical Address section.

Expand
titleWhat This Is

This is where the dealer is physically located. Be sure to write out the city and state.

This allows writers to Copy-Paste, rather than deal with decoding state abbreviations (which are harder to remember than you might think).

Target Location - Primary

Located: Question 7 of Intake

Expand
titleWhat This Is

This is the most important target location for the dealer. It’s also the location that should be used when making Title Tags. Be sure to write out the city and state.

It may or may not be the same as the dealer’s physical location.

Target Location - Secondary

Located: Question 7 of Intake

Expand
titleWhat This Is

Additional target location(s) to include in content. Be sure to write out the city and state.

Template Section

What It Is

Website Link

Located: Top of the Account Page

Expand
titleWhat This Is

This is the homepage for the dealer.

Content Folder Link

Located: CONTENT: DEALER SPIKE

Expand
titleHow to Add the Dealer's Content Folder LinkLocated: Further Instructions For Those Outside Content Team

  1. Open the Google Drive Folder CONTENT: DEALER SPIKE

  2. Pick the Corresponding Letter Folder that matches the first letter of the dealer. For example: Dealers B for the dealer Bob Hewes Boats

    1. If there is not a dealer folder made yet, create one. The format should be “Dealer Name as it appears in Salesforce (State abbreviation of the dealer’s brick and mortar location). For example: Bob Hewes Boats (FL).

  3. Find the dealer’s folder (scroll down or CTL + F)

  4. Right click the folder name, then hover over “share”, then select copy link.

  5. Hyperlink the “Content Folder Link” with the link you just copied.

Expand
titleWhat This Is

This is the Google Drive folder where the dealer’s content is housed.

Fulfillment Work Done Link

Located: Dealer Account, then click Fulfillment Work Done

Expand
titleWhat This Is

This is the place where Content Writers will go to find the given Work Done task to paste their completed Google Doc Link.

Template Section

What It Is

Products

Located: Questions 5, 9, 11a iii, and 12 of Intake

Expand
titleWhat This Is

This information relates to the products a dealer sells, which the content team can use to deliver better content and better calls-to-action.

Seasonality

Located: Question 6 of Intake

Expand
titleWhat This Is

This information relates to how a dealer’s demand for products and services may change throughout the year.

About Us Page

Located: Question 11a and 12 of Intake

Expand
titleWhat This Is

This information allows Content to create personalized About Us pages. It’s optional information to include in articles and pagefooters.

Parts Page

Located: Question 11b

Expand
titleWhat This Is

This information allows Content to create personalized About Us pages. It’s optional information to include in articles and pagefooters.

Service Department Page

Located: Question 11c

Expand
titleWhat This Is

This information allows Content to create personalized About Us pages. It’s optional information to include in articles and pagefooters.

Dealer Information - Using the Old Trello Client Template

Before

Example of Trello Dealer Info.PNG

After

Example of Trello Dealer Info - After.PNG

A few key things

  • If dealer has not filled out the new intake form yet, and the relevant information isn’t already in the Chatter using the old dealer info template, put “TBA” (to be announced). This lets us know that the section could be filled out down the road should the dealer fill out the new intake form, rather than the dealer just not having those offerings.

  • Put information in the Any Need To Know Information About Dealership In General (OK If Blank):

  • Additional Services or Departments: What sets them apart from other dealers (if anything)? Ex: slogans, perks, specialties: General Notes:

    • all in the About Us section

    Template Section

    About

    Name

    Located: Dealership Information Section

    Expand
    titleWhat This Is

    This is the exact spelling from the client regarding how they want their dealership name written.

    Physical Location(s)

    Located: Brick & Mortar Dealer Location(s)

    Expand
    titleWhat This Is

    This is where the dealer is physically located. Be sure to write out the city and state.

    This allows writers to Copy-Paste, rather than deal with decoding state abbreviations (which are harder to remember than you might think).

    Target Location - Primary

    Located: Additional target locations, Primary

    Expand
    titleWhat This Is

    This is the most important target location for the dealer. It’s also the location that should be used when making Title Tags. Be sure to write out the city and state.

    It may or may not be the same as the dealer’s physical location.

    Target Location - Secondary

    Located: Additional target locations, Secondary

    Expand
    titleWhat This Is

    Additional target location(s) to include in content. Be sure to write out the city and state.

    Template Section

    What It Is

    Website Link

    Located: URL

    Expand
    titleWhat This Is

    This is the homepage for the dealer.

    Content Folder Link

    Located: CONTENT: DEALER SPIKE

    Expand
    titleLocated: Further Instructions For Those Outside Content Team

    1. Open the Google Drive Folder CONTENT: DEALER SPIKE

    2. Pick the Corresponding Letter Folder that matches the first letter of the dealer. For example: Dealers B for the dealer Bob Hewes Boats

      1. If there is not a dealer folder made yet, create one. The format should be “Dealer Name as it appears in Salesforce (State abbreviation of the dealer’s brick and mortar location). For example: Bob Hewes Boats (FL).

    3. Find the dealer’s folder (scroll down or CTL + F)

    4. Right click the folder name, then hover over “share”, then select copy link.

    5. Hyperlink the “Content Folder Link” with the link you just copied.

    Expand
    titleWhat This Is

    This is the Google Drive folder where the dealer’s content is housed.

    Fulfillment Work Done Link

    Located: Dealer Account, then click Fulfillment Work Done

    Expand
    titleWhat This Is

    This is the place where Content Writers will go to find the given Work Done task to paste their completed Google Doc Link.

    Template Section

    What It Is

    Products

    Simply put “TBA”.

    If the dealer retroactively fills out the new intake form, we can update this section accordingly.

    Seasonality

    Simply put “TBA”.

    If the dealer retroactively fills out the new intake form, we can update this section accordingly.

    About Us Page

    Located: “Any need to know information about dealership in general”, “additional services or departments”, “what sets them apart from other dealers” and “general notes” sections

    Parts Page

    Simply put “TBA”.

    If the dealer retroactively fills out the new intake form, we can update this section accordingly.

    Service Department Page

    Simply put “TBA”.

    If the dealer retroactively fills out the new intake form, we can update this section accordingly.