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Purpose: These pages give an overview of all the great things a given dealership offers, such as a parts department and service department. |
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Note - These examples are all from dealers who have not yet filled out the new intake form, so they lack specifics that would be included for dealers who have filled out the new intake form.
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Purpose:
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Provide information about
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that specific dealership.
Things to Avoid:
Making specific claims beyond what’s provided on the dealer’s website and the Dealer Info in Salesforce. For example, claiming a dealership does winter storage of boats, but that isn’t mentioned in the resources available to the writer.
Outline
Introduction Paragraph
About the Products Sold
About the Parts Department
About the Service Department
About the Finance Department
About the Trade-In Program
About the Rental Program
About the Dealer’s History/Staff
About Any Other Offerings
Conclusion Paragraph
“Contact Us” Button
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Format
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The following covers the most popular dealership offerings. Each dealer may not offer all of them. For example, they may not have a Service Department or may not offer Trade Ins. When you write an About Us page, be sure to cover everything the dealer does offer (based on the Dealer Info in the OF Chatter as well as the Dealer Website). |
Introduction Paragraph
Header: NONE - provided by the SEO reps and already onsite
Body of the Paragraph
- Summarized description of the business
- State the dealer’s physical location and their target locations
- Use any rep-requested product keywords
- For example: Product keywords (such as travel trailer, fifth wheel, motorhome)
- For example: OEM keywords (such as Forest River, Keystone RV, Dutchmen)
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## Our Trade-In Options ## Trade-In Program |
About the Dealership’s Rental Program
Header:
- Mention the word “Rent” or “Rental”
Body of the Paragraph(s)
- Mention any information about rental program found in the Dealer Info section or found already on the dealer’s website
- Use keyword “rent” or “rental” at least once
Miscellaneous
Some dealerships offer riding schools, boat storage, events, and other such things. Each of these could be their own section, but below is a list of examples that could be used.
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## The Riding Academy ## Events |
About the Dealer’s History/Staff
Header:
- Can be something such as “Our Story”, “About [Dealership Name]”, etc.
Body of the Paragraph(s):
- Include any information about the dealer’s history found on the site
- Mention if the dealer is family-owned
- Mention if the dealer is family-operated
- Mention if the staff is family as well, fellow product enthusiasts, etc.
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## Our Staff Now, Martin Marin Sales, Inc. is in the capable hands of Dillon's son, President Alan Martin. The company is also supposed by Client Elias (Sales/Service) and Rick Shoemaker (Master Gold Certified Service Manager). Deeply involved in the Johnstown's area off-road clubs and associations, the Martin family and team is a huge supporter of the region's ATV parks and all of the area's trail programs. They connect with customers in the dealership and on the trails! |
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