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As an SEO campaign develops and you begin adding unique, keyword-rich content to your client’s website, adjusting focuses, and working with dealer requests, you may be tempted to create pages that are overly similar to each other, drifting into the risk of Keyword Cannibalization. This is a serious threat to our organic search result rankings, so let’s review what it is, why it's a problem, and some principles to help us recognize and avoid this practice.
What is
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Keyword Cannibalization?
Content cannibalization is when a website contains multiple pages with similar or identical content. This can lead to search engines not being able to identify which page should rank for a given keyword and can cause all the pages to get lower rankings, resulting in poorer SEO performance.
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When you already have a keyword cannibalization issue, your first stop will be to look at the data in GSC and GA. What pages are getting the most traffic for the related keyword? Then, get rid of the lower-value pages, because that’s where the cannibalism is occurring. You need to de-index those pages, add related keyword value to the content page you want to keep, and then re-generate and re-submit a sitemap once the content has been updated.
Helpful Resources:
Keyword Cannibalization: What It (Really) Is & How To Fix It
How To Identify & Eliminate Keyword Cannibalization To Boost Your SEO