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This SOP is ONLY for clients that are in the 3+ month of their SEO campaign and already have their AccuRanker account setup and initial keyword list established. |
Keyword rankings can fluctuate depending on a number of factors. It’s important to the health of the SEO campaign to monitor and maintain our clients' keyword lists to ensure we’re tracking the most valuable, relevant, and up-to-date keywords in those lists.
As such, every month, SEO reps need to assess and evaluate each of their clients' keyword lists in SEOmonitor AccuRanker to determine if there are any necessary updates to make. This means adding new keywords or removing old ones in order to target high-impact keywords.
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What factors should you keep in mind when selecting keywords to track?
Relevance: Is it relevant to the client, products, or services provided?
In-stock inventory: Does the dealer consistently have this vehicle type/manufacturer in stock? And there should generally be a correlation between # of units and # of keywords.
Intent: Is it associated with user intent? (i.e., for sale, dealer near me, parts, rentals)
Search Volume: Are people actively searching for the keyword?
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It’s important to add to and modify keyword lists as an SEO campaign grows and search engines take note of our work. Initial keyword lists primarily focus on individual terms related to a dealer’s inventory (i.e. travel trailers for sale). As a website becomes more relevant for those individual terms we can begin to find more semantic keyword variants that help us focus our optimization efforts on more broad topics (i.e. camper sales near me).
In SEOmonitorAccuRanker, there are a few tools that can help uncover keywords that could be valuable to track. Keep in mind that one method is not better than the others and all can be used to find valuable keywords, so test them all out and see what works best for you!
SEOmonitor Traffic Tab
SEOmonitor has the Traffic tab which is useful to find keywords that have brought visitors to the website. Many will be brand-related, but there are also valuable short-tail keywords worth tracking.
The Organic Traffic Tab becomes more valuable the longer the campaign has been running in Search Console.
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First click on the Traffic tab.
Then you can select the filter based on what keyword types you wish to view. Non-Brand keywords will offer relevant keywords based on dealership inventory and services, whereas Brand offers keywords with the dealership’s name.
Any keywords in the list that are marked with a gray check means you are already tracking this keyword in your list.
SEOmonitor Keyword Vault
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This feature is not available yet. More information about this will be posted as soon as the feature is ready. |
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{More about the discover tab}
Keyword Planner
Find new keywords by entering into Keyword Planner and finding high-value keywords based in the dealership’s region.
Enter your secondary SEO Chrome profile for either Dealer Spike or ARI.
Select the Keyword Planner tab in the bookmark.
You’ll then be presented with a list of accounts from which you can find and select the specific client, or find an inactive account, designated by the red X.
From there, you’ll be given 3 options to select. Click on the Discover New Keywords.
Enter several keywords (i.e., if you wanted to find keywords for “travel trailers,” enter “travel trailers for sale,” “travel trailer dealer,” etc.) for which you wish to find variants for. This helps refine the search to provide only the most relevant keywords to your query. When you have entered in your keywords, select Get Results.
Once you reach the screen with the keyword list, select the location tab at the top of the page that says United States. This is the default search radius, but you will need to apply your client’s primary target location to get only the most relevant keywords to the dealership.
Once your location is selected, the keyword list will refresh and you will be presented with the most relevant keywords to your client. Examine each keyword carefully to find candidates that have search volume, low competition, and are relevant to the keyword group you wish to expand on.
Record the most valuable keywords, based on your determination, in order to add into SEOmonitorAccuRanker.
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Add Keywords
You can add any new keywords you have found by following these steps:
Enter into SEOmonitor and find your client’s profile.
In the bottom left corner of the window, there is a black plus icon you must click.
Select the Add Keywords option to add the new keywords you’ve found.
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A side window will appear where you can paste your list of new keywords.
Select the group you wish to add your new keywords to by clicking on the Select Groups option below the list of keywords you just pasted.
Once the group is selected and the keywords you want to add have all been included, select Track at the bottom of the side window.
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Log into Accuranker and locate the correct domain by making use of the search bar in the top-left corner of side navigation.
Once the domain specific dashboard loads, you will see an orange “+ Add keywords” button near the top left of the dashboard. Click it.
You will paste your keyword list into the keywords field on the top-left of the popup.
Ensure your Search Engine, Locale, and Location setting are all correct
For now, it should be:
US or Canada depending on location
Mobile Google as the search engine
Locations should match the target locations from the intake.
Click “Add Keywords” in the bottom right
It will reload and you’re ready to move on to grouping.
Deleting Keywords
Deleting keywords should be done in conjunction with adding them. As you add keywords that have search volume and have more relevance to your campaign, consider deleting keywords that fall under the categories below:
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