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Please review any pre-written content in the homepage paragraph(s) and make the following changes if necessary:
Correct any errors in spelling & grammar, typos, dealer names, and locations
Add or remove trademarks as necessary
Replace Shorten long lists with grouped terminology (powersports, motorsports, RVs, campers, trailers, farm equipment, ag equipment, power equipment, etc). De-link all hyperlinksof brands and/or inventory types to 4 or less. You can end an abbreviated list with wording like “and more.”
De-link hyperlinks as necessary to meet the following guidelines:
Hyperlinks should be limited to 3-4 total
De-link a hyperlink if there is a button on the homepage that matches it (unless there is a research-based need for an exception)
They should be important and relevant to conversions and leads, not a scattershot list of brands and product types. Good hyperlinks would be:
About Us
Contact
Maps & Hours
Finance
Top Level Inventory Pages
Pages that are important to your dealer's SEO campaign (use your judgment and research)
Pages You Must Optimize (H1, Meta Title, Meta Description - except where noted)
Homepage Title and DescriptionHomepage ParagraphsParagraphs (see instructions above)
Homepage Title & Description
Top-level ILPs (All, New & Used ; for sites that don’t have these, an All page if there is one)
Showroom (pages. If there are links to ANY of these pages on the homepage or in the dropdown menu, they must be optimized or hidden/removed - To remove a top-level All page from your dropdown menu and keep the menu title from changing from “Inventory” to “New Inventory”, rename the “New Inventory” option in the dropdown menu to just “Inventory”. Keep the URL for the top level New page. It’s fine if a user is directed to the top level New page even if the menu option doesn’t specifically indicate “New”.
- Showroom (in addition to the basic optimization, update new/used buttons if present)
- All New Models showroom page (just title and description)
About Us
Parts
Service
Maps & Hours
Reviews + (aka “Testimonials”; title and description only).
Review Us pages ((Submit a Testimonial AND Leave us a Review, if present; title and description only. Juniper is responsible for creating these pages if they do not already exist.) ).
Trade-in (title and description only; if page is present)
Schedule test ride (if page exists on site; /demo/etc. (title & description only) Region/Local Page (These pages will need to be created before you can optimize, meaning you will need to make a content request for this page in the first month, where you include the optimized H1/Title/Description to be posted by Juniper).; if page is present)
Pages not necessary to optimize in the first month, unless dealer requested
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