Legend
Green Highlighted Cells: New or significantly updated features.
Light Grey Highlighted Cells: Only pertain to OLD SEO packages and not new 0822 package versions.
CURRENT SEO Packages (0822 version) | OLD SEO Packages | |||||||||||
DS/ARI - Package MappingSEO Starter | Silver | Silver | Gold | Platinum | A LA Cart Options | List PriceSilver | 399 Gold | 699 | 699 | 899 | 1399 | Platinum |
On-site Optimization | ||||||||||||
Homepage | x | x | x | x | x | x | ||||||
Top Pages Optimization | x | x | x | x | x | x | ||||||
Internal Link Structure | x | x | x | x | x | x | ||||||
About Page Optimization & Custom Content x | x | x | x | |||||||||
Parts Page Optimization & Custom Content x | x | x | x | |||||||||
Service Page Optimization & Custom Content | x | x | x | x | ||||||||
Spam Link Monitoring & Clean-up, Redirects | x | x | x | x | x | x | ||||||
Monthly Site Optimization | x | x | x | x | x | x | ||||||
Local Business Listing Optimization | ||||||||||||
Basic Listing Optimization(~Google, Apple, Waze, +/-) | x | xX | x | Xx | ||||||||
Nap NAP Citations Management | X | Xx | x | x | x | |||||||
Google My Business Profile Page Optimization X | x | x | Xx | |||||||||
GMB GBP Posts (Manual Posting) | 1/(mo) | |||||||||||
Content Creation | ||||||||||||
Category Page Creation & Optimization OR Blog | 1/mo/ | blogeither | 12/mo/either | 2/mo/either | $199/month | 31/mo/either | $1992/mo/ | montheither | ||||
Region/Local Page Creation & Optimization | 2 (one-time) | 4 (one-time) | $199/one-time | |||||||||
Youtube (Old Packages Only) | x | |||||||||||
Reputation Management | ||||||||||||
On-site Review Capture & Feed | x | $299/month (TBD) | x | |||||||||
Review Solicitation (Email & Text - dms integration) | x | x | $299/month (TBD) | x | ||||||||
Reviews Management Dashboard | x | |||||||||||
Managed Review Response | xtrax | |||||||||||
Tracking & Reporting | ||||||||||||
GMB Insights Reporting | x | x | ||||||||||
Keyword Research & Planning | x | x | x | x | x | x | ||||||
Google Search Console | x | x | x | x | x | x | ||||||
Google Analytics | x | x | x | x | x | x | ||||||
UTM Tracking Implementation | x | x | x | x | x | |||||||
New Features Definition
Local Page - A location-based landing page that outlines the dealership’s inventory and services to a specific target area (outside their hometown).
GBP Posting - Optimized monthly posts for the dealership’s Google Business Profile.
Google Business Profile -Essential business information that is displayed in search results.
Review Response - Responding to customer reviews left on the website or GBP.
Top Pages - Webpages that are linked from the homepage.
Internal Link Structure - A network of interlinked webpages on a site to help a user navigate to different, filtered inventory.
NAP Citation - A mention of a business's Name, Address, and Phone number in an online directory.
Custom Content - Longform content that is customized to the dealership’s inventory and services.
UTM Tracking Implementation - Urchin Tracking Module: tags that are added to the end of webpage URLs to allow for tracking site visitor information.
Spam Link - Backlinks that are linked to pages of a website that irrelevant or from non-credible sources.