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Welcome to the Content (Digital Marketing) space on Confluence! The Content team provides

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long-form content essential to

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our SEO campaigns. In this space, you'll find links to tools, resources, a breakdown of responsibilities, and more, so let's get started!

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Digital Marketing Department Breakdown

(Click the above link to see a breakdown of leadership roles, department breakdowns, and more for all of Digital Marketing)

Team Sheets:

• Content Folders
  • CONTENT: Dealer Spike (Google Drive Folder)
  • CONTENT: ARI (Google Drive Folder)
  • Up for Grabs (Google Drive Folder)
• Content Monthly Trackers (Google Drive Folder)
  • The individual sheet changes on a monthly basis, use the folder to track down the most current sheet
• Re-Write Indexes
  • DS Compete Re-Write Index
  • ARI: Complete Re-Write Index
• The Sheet to End All Sheets
• Trello Boards
  • DigMS Content Board (Trello)
  • ARI Content Board (Trello)
    • Understanding Trello 2020
• WFH Summary Tracker

Team Resources:

• Content Request Format Breakdown
• Content Team: Guide to SEO
• Creating Filenames in Google Drive (DS/ARI/MA) 
• Image Resources
  • OEM Images
  • Stock Images
  • Freepik
    • The Content Team uses the Graphic Design login to access Freepik
  • DS Manufacturer Image Database
• Kickback Process
• Meta Description Best Practices (Page 3)
• QA Trademark Guide 
• Writer Documents (Google Drive Folder)
  • Guides & Training  Resources 
    
    • Process Guides
• Writing Resources
  • Content Glossary of Industry & Regional Language
  • Product Definition Guides
  • Writing About People with Disabilities
  • Purdue OWL AP Style Guide

Content Team Request Process

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Table of Contents

Refer to the table of contents below to navigate to the appropriate tool, resource, or document you need to fulfill your content assignments for either the ARI or Dealer Spike SEO Departments, as well as the Marketing Automation (MA) Department.

General Information

Here you'll find the broadly applicable tools, documents, and resources the Content team uses to better understand and complete their assignments for the month, how their team operates, and any other expectations and policies.

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New Around Here?

Here you'll find the training courses, documentation, and process guides to help new hires and senior Content Writers understand the expectations and requirements of their job and set them up for success as a member of the Content team! 

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Looking for something else? Click here to navigate to the Creative Services (Digital Marketing) home page on Confluence.