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9/12/24 - The information on this page may not be current/accurate. Please reference the LV SEM page to verify current processes for SEM Account Set-up.


Welcome to the ARI SEM space on Confluence! Here you'll find an overview of the complete customer journey through our department, along with links to our tools, trainings, and various other department resources. Let's dive right in!



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Digital Marketing Department Breakdown


(Click the above link to see a breakdown of leadership roles, department breakdowns, and more for all of Digital Marketing)


ARI SEM Project Life Cycle



Refer to the table of contents below to navigate to the tool, document, or other resource you may need in order to best serve your client, no matter what phase of the ARI SEM Project Life Cycle they're in.

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General Information


Here, you'll find some broad, department-wide information we'd like you to keep handy. All information related to Fluency, Co-Oping, really any resource any Dealer Spike SEM team member might need to complete their monthly work, or just brush up on some basic information.


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New Around Here?


We LOVE our new hires! Here, you'll find the training materials, tools, and resources needed to set you up for success as a member of the ARI SEM Team. Welcome!


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Looking for something else? Click here to navigate back to the SEM (Search Engine Marketing) home page on Confluence!