Welcome to the Creative Services (Digital Marketing) space on Confluence! Through this page you'll be able to access the QA (Quality Assurance, Content , and Graphic Design team pages. Each will have a breakdown of the various trainings, tools, and other resources used to complete their monthly work. Click through the buttons below!
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The Content team fulfills written content requests from the SEO Department, for both ARI and Dealer Spike clients. They produce the keyword rich, long-form content, vital to the success for every SEO campaign.
The Graphic Design team fulfills image-based requests for the Marketing Automation, SEM, and SEO Departments. For MA they design and create the monthly newsletters sent out to a client's customer base. For SEM they produce display ads, designed to visually entice online users to click the ad, leading them back to our dealers' website. For SEO, the Graphic Design team creates and implements a variety of image-based requests, YouTube channel art, Reputation Management Email Headers, and Homepage Banners.
The Quality Assurance team reviews email campaigns and newsletters for accuracy and correctness for Marketing Automation, suggesting fixes and improvements where needed. They ensure the correctness and efficacy of all written content as well as optimized meta information across both ARI and Dealer Spike SEO Departments. For the SEM Department, Delight Silva and Kameel Williams review the performance of SEM campaigns, identifying errors or analytics issues for the SEM Specialist to adjust. Additionally, during reporting, they QA MA, SEO, and SEM reports to ensure our clients receive only the most accurate and correct reports on their campaigns.
Looking for something else? Click here to navigate to the Digital Marketing home page on Confluence!