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Note - These examples are all from dealers who have not yet filled out the new intake form, so they lack specifics that would be included for dealers who have filled out the new intake form.

Requirements

•  Provide information about the dealership
•  Meet the 450 word count requirement
•  Have the primary keyword and any secondary keywords used throughout the piece in a way that Google will recognize those as the keywords
•  Have the target location mentioned in at least one header and at least one paragraph (in addition to the introduction and conclusion paragraph)
•  Properly use trademarks with brand mentions

Outline

• Introduction Paragraph

• About the Products Sold

• About the Parts Department

• About the Service Department

• About the Finance Department

• About the Trade-In Program

• About Any Other Offerings

• Conclusion Paragraph

• “Contact Us” Button

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Introduction Paragraph

Header: NONE - provided by the SEO reps and already onsite

Body of the Paragraph

•  Summarized description of the business
•  State the dealer’s physical location and their target locations
•  Use any rep-requested product keywords
•  For example: Product keywords (such as travel trailer, fifth wheel, motorhome)
•  For example: OEM keywords (such as Forest River, Keystone RV, Dutchmen)

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