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Note - These examples are all from dealers who have not yet filled out the new intake form, so they lack specifics that would be included for dealers who have filled out the new intake form.

Purpose:

Provide information about that specific dealership.

Things to Avoid:

Making specific claims beyond what’s provided on the dealer’s website and the Dealer Info in Salesforce. For example, claiming a dealership does winter storage of boats, but that isn’t mentioned in the resources available to the writer.

Outline

• Introduction Paragraph

• About the Products Sold

• About the Parts Department

• About the Service Department

• About the Finance Department

• About the Trade-In Program

• About Any Other Offerings

• Conclusion Paragraph

• “Contact Us” Button

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Introduction Paragraph

Header: NONE - provided by the SEO reps and already onsite

Body of the Paragraph

•  Summarized description of the business
•  State the dealer’s physical location and their target locations
•  Use any rep-requested product keywords
•  For example: Product keywords (such as travel trailer, fifth wheel, motorhome)
•  For example: OEM keywords (such as Forest River, Keystone RV, Dutchmen)

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