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Purpose: These pages give an overview of all the great things a given dealership offers, such as a parts department and service department. |
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- Provide information about the dealership
- Meet the word count requirement
- Have the primary keyword and any secondary keywords used throughout the piece in a way that Google will recognize those as the keywords
- Have the target location mentioned in at least one header and at least one paragraph (in addition to the introduction and conclusion paragraph)
- Properly use trademarks with brand mentions
Outline
Introduction Paragraph
About the Products Sold
About the Parts Department
About the Service Department
About the Finance Department
About the Trade-In Program
About Any Other Offerings
Conclusion Paragraph
“Contact Us” Button
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Introduction Paragraph
Header: NONE - provided by the SEO reps and already onsite
Body of the Paragraph
- Summarized description of the business
- State the dealer’s physical location and their target locations
- Use any rep-requested product keywords
- For example: Product keywords (such as travel trailer, fifth wheel, motorhome)
- For example: OEM keywords (such as Forest River, Keystone RV, Dutchmen)
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