| Info |
|---|
Purpose: These pages give an overview of all the great things a given dealership offers, such as a parts department and service department. |
...
- Provide information about the dealership
- Meet the word count requirement
- Have the primary keyword and any secondary keywords used throughout the piece in a way that Google will recognize those as the keywords
- Have the target location mentioned in at least one header and at least one paragraph (in addition to the introduction and conclusion paragraph)
Outline
Introduction Paragraph
About the products the dealer sells
About the Parts Department
About the Service Department
About the Finance Department
About the Trade-In Program
About Any Other Offerings
Conclusion Paragraph
“Contact Us” Button
...
Format
| Info |
|---|
The following covers the most popular dealership offerings. Each dealer may not offer all of them. For example, they may not have a Service Department or may not offer Trade Ins. When you write an About Us page, be sure to cover everything the dealer does offer (based on the Dealer Info in the OF Chatter as well as the Dealer Website). |
Introduction Paragraph
Header: NONE - provided by the SEO reps and already onsite
Body of the Paragraph
- Summarized description of the business
- State the dealer’s physical location and their target locations
- Use any rep-requested product keywords
- For example: Product keywords (such as travel trailer, fifth wheel, motorhome)
- For example: OEM keywords (such as Forest River, Keystone RV, Dutchmen)
...