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Info

Purpose: These pages give an overview of all the great things a given dealership offers, such as a parts department and service department.

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RV Dealer | Marine Dealer | Powersports & Power Equipment Dealer | Harley-Davidson Motorcycle Dealer

Note - These examples are from dealers who have not yet filled out the new intake form, so they lack specifics that would be included for dealers who have filled out the new intake form.

Requirements

  •  Provide information about the dealership
  •  Meet the word count requirement
  •  Have the primary keyword and any secondary keywords used throughout the piece in a way that Google will recognize those as the keywords
  •  Have the target location mentioned in at least one header and at least one paragraph (in addition to the introduction and conclusion paragraph)

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Info

The following covers the most popular dealership offerings. Each dealer may not offer all of them. For example, they may not have a Service Department or may not offer Trade Ins.

When you write an About Us page, be sure to cover everything the dealer does offer (based on the Dealer Info in the OF Chatter as well as the Dealer Website).

Introduction Paragraph

Header: NONE - provided by the SEO reps and already onsite

Body of the Paragraph

  •  Summarized description of the business
  •  State the dealer’s physical location and their target locations
  •  Use any rep-requested product keywords
    •  For example: Product keywords (such as travel trailer, fifth wheel, motorhome)
    •  For example: OEM keywords (such as Forest River, Keystone RV, Dutchmen)

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  •  Mention any OEM Parts and Accessories listed in the Dealer Info “Parts Page” section
  •  Mention any offerings listed in the Dealer Info “Parts Page” section
    •  This can include: Aftermarket parts and accessories, Gear and apparel, Parts and accessory installation, and/or Special ordering of parts.
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titleExamples

Your Harley motorcycle will eventually need parts replaced. When that happens, let our parts department help you pick the perfect replacement. We also help with customizing H-D motorcycles. Maybe you want to make your touring motorcycle's seat even more comfortable for those long rides. Maybe you want to personalize the style of your cruiser so that you stand out on the open road. Our parts department can work with you to get the right parts for your project.

Need to replace broken or old RV parts? Want to upgrade your RV to better suit your lifestyle? Not sure exactly what specific part you need? Whatever your situation, our parts department can help! We can advise you on the right item to get and even order parts on your behalf.

About the Dealership’s Service Department

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  •  Mention any Factory Certifications listed in the Dealer Info “Service Department Page” section
  •  Mention any offerings listed in the Dealer Info “Service Department Page” section
    •  This can include: Routine maintenance, Seasonal maintenance, Engine repairs, Electrical repairs, Tire repairs, On-site storage, and/or Pickup and delivery
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titleExamples

Keep your Harley-Davidson motorcycle's performance optimized with regular service department visits. This preventative maintenance will ensure your Harley motorcycle runs well and reduces the chances of broken parts or expensive repairs down the road.

We are a Keystone RV and Forest River preferred service partner and are experts in all of the brands made by those manufacturers. We also provide warranty work for Dutchmen®, Gulf Stream®, and Heartland® RVs. We can also repair any other types of RVs. If your camper needs collision repair, our service department is recognized as a credible facility by some of the most well-known insurance companies. Our certified RVIA technicians can help with anything from roof damage to fiberglass work.

Your ATV or side-by-side is in great hands with our Polaris factory-trained and Master Gold Certified technicians. We strive to offer the best service experience possible and want to know you by name, not just a number!

Get your motorcycle serviced at our 15,000-square-foot service department. Our Harley-Davidson certified technicians can quickly diagnose and service your motorcycle so that you can get back on the road ASAP. Our service department is conveniently open seven days a week! We know that maintenance issues often happen on the weekend when folks are out enjoying a ride - and we are available to help when your motorcycle starts acting up.

## Trade-In Options

If the dealership has a trade-in program, be sure to mention that. This can be combined with the “products for sale” section or be its own section.

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