These pages give an overview of all the great things a given dealership offers, such as a parts department and service department.
Examples of About Pages
The Format of About Pages
H1 unnecessary - provided by the SEO reps and already onsite
Introduction paragraph describing the business and stating that they in the primary location (where the dealer is physically located) and near the secondary locations (the target locations near the dealer’s location).
If there are any product-specific keywords (such as travel trailer, fifth wheel, motorhome) or OEM-specific keywords (such as Forest River, Keystone RV, Dutchmen) mentioned by the rep on the Trello card, be sure to include those here as well.
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The following is a recommendation of sections to include. You do not need to copy the headers word-for-word. Instead, think of them as a guideline for how to format the different aspects of the parts department.
You can also choose to format these pieces however you want as long as they:
Cover the needed information about the parts department.
Meet the word count requirement.
Have the primary keyword and any secondary keywords used throughout the piece in a way that Google will recognize those as the keywords.
Have the target location mentioned in at least one header and at least one paragraph (in addition to the introduction and conclusion paragraph)
## [Product] For Sale
Talk about the primary and secondary product keywords. This can also be a great place to mention the dealer’s location again in the header and/or paragraph.
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## Trade-In Options
If the dealership has a trade-in program, be sure to mention that. This can be combined with the “products for sale” section or be its own section.
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## Financing
Talk about the dealer’s available financing options.
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To increase word count, consider talking about the benefits of financing*
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## Parts
Talk about the dealership’s parts department.
This can also be a great place to mention secondary keywords or any OEMs.
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## Service
Talk about the dealership’s service department.
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## Accessories
Some dealerships sell accessories, such as riding apparel. This can be combined with the parts section to become Parts and Accessories, or it can be used in its own section.
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## Miscellaneous
Some dealerships offer riding schools, boat storage, events, and other such things. Each of these could be their own section, but below is a list of examples that could be used.
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## Contact Us
Short paragraph encouraging the reader to reach out to the dealer for assistance with their primary product offered or supported services. Mention the primary product keywords (including OEM keywords) as well as target location keywords. Give a call to action, such as “fill out our online form, call us at XXX-XXX-XXXX, or stop by our dealership”.
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[ Contact Us Button ]