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This SOP is a work in progress. If you notice anything that is out of date, could be more clear or could be more efficient please update the SOP or add a comment to start a conversation.

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titleStep 2: Fill out basic account information
image-20240122-185659.png

  • Domain

    • Site URL as it appears on the homepage search bar

  • Display Name

    • “Site URL” (all lowercase) + “ - Location” if we have more than one location to track.

  • Default Search Engine, Locale and Location

    • Make sure the following are correct for each account.

      • Country Locale

        • Select US or Canada depending on location of the dealership - This will affect some spelling.

      • Search Engines

        • For now, we will only be focused on Google Mobile. Make sure all others are deselected.

      • Locations

        • Time to add in some additional locations for the domain, you can add multiple here, I would use the target locations from intake. You can reference the intake in Salesforce for ARI/Dealerspike.

        • For Net Driven, refer to the Intake Form.

      • Google Settings

        • Click “Ignore Local Pack”

  • Belongs to Group

    • Set it to the assigned SEO rep’s group. Example: Kyle S.'s Clients.

      • We are no longer assigning all clients to the Leadventure group!

  • Google Business Names

    • Locate & Add GBP Name for Tracked Location

      • Navigate to the website and search in the main nav, footer, about, and map pages for a link to their Google Business Profile.

      • For Net Driven, this link should be on the Social Links on the right side of the website or in the footer.

        • If you cannot locate it, search the business name and address on Google exactly as it appears on the website.

      • Once you have found them on Google, you will want to copy and paste the name into the field in domain settings.

  • Add The First Keyword

    • On the next screen you will be prompted to add some keywords to the new account.

    • For now, we can just add the business name as it appears on the website.

      • Just type it into the text field labeled “Keywords” in the upper left of the pop-up.

    • Now click the orange “Add keyword” button.

  • Done

    • The SEO rep will follow behind with keyword research and complete the keyword list.

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titleStep 2: Save the keyword list in the appropriate folder.

  1. The Excel sheet may have automatically opened in your browser as a View Only file, but you will need to make sure it has been downloaded to your local files computer in order to move it to the appropriate folder.

  2. Move the file to this OneDrive folder in the SEO Sharepoint space: SEO Sharepoint - Canceled AccuRanker Accounts - All Documents

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titleStep 3: Delete the Accuranker account

  1. Go back to the Domains page located on the left sidebar and search for the specified URL through the Domains filter:

    image-20240722-225851.png

  2. Once the specified URL pops up in the results list, click the trash can icon on the far right and then confirm with the Delete Domain button:

    image-20240722-230208.png

  3. That’s it!

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