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This SOP is a work in progress. If you notice anything that is out of date, could be more clear or could be more efficient please update the SOP or add a comment to start a conversation.

Purpose

Learn how to create and set up a new AccuRanker account, and what steps need to be taken to properly take down after cancellation.

Setup Procedure

Inputs:

  • As part of the SEO Set up, we must create a new AccuRanker account.

  • Preferably, make sure that the client has a Google Search Console (GSC) and Google Analytics (GA) account.

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titleStep 2: Fill out basic account information
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  • Domain

    • Site URL as it appears on the homepage search bar

  • Display Name

    • “Site URL” (all lowercase) + “ - Location” if we have more than one location to track.

  • Default Search Engine, Locale and Location

    • Make sure the following are correct for each account.

      • Country Locale

        • Select US or Canada depending on location of the dealership - This will affect some spelling.

      • Search Engines

        • For now, we will only be focused on Google Mobile. Make sure all others are deselected.

      • Locations

        • Time to add in some additional locations for the domain, you can add multiple here, I would use the target locations from intake. You can reference the intake in Salesforce for ARI/Dealerspike.

        • For Net Driven, refer to the Intake Form.

      • Google Settings

        • Click “Ignore Local Pack”

  • Belongs to Group

    • Set it to the assigned SEO rep’s group. Example: Kyle S.'s Clients.

      • We are no longer assigning all clients to the Leadventure group!

  • Google Business Names

    • Locate & Add GBP Name for Tracked Location

      • Navigate to the website and search in the main nav, footer, about, and map pages for a link to their Google Business Profile.

      • For Net Driven, this link should be on the Social Links on the right side of the website or in the footer.

        • If you cannot locate it, search the business name and address on Google exactly as it appears on the website.

      • Once you have found them on Google, you will want to copy and paste the name into the field in domain settings.

  • Add The First Keyword

    • On the next screen you will be prompted to add some keywords to the new account.

    • For now, we can just add the business name as it appears on the website.

      • Just type it into the text field labeled “Keywords” in the upper left of the pop-up.

    • Now click the orange “Add keyword” button.

  • Done

    • The SEO rep will follow behind with keyword research and complete the keyword list.

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titleStep 3: Connect Google Analytics and Search Console
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  • Search for the domain.

  • Click the domain name in the list.

  • Once the dashboard loads, you will see two buttons at the top of the dashboard, next to the orange "+ Add Keywords" button.

    • Connect to Analytics

      • Click "Connect to Analytics" then select "Google Analytics".

      • Select the "DS GA4 Viewer Account - (google.analytics.4@dealerspike.com)" account from the dropdown. Click "Select Connection".

      • Click the checkbox labeled "Select all" then click "Select Account".

      • Using the dropdown, search for the correct domain and select it and click "Select Property"

      • Done

    • Connect to Search Console

      • Click the "Connect to Search Console" button.

      • Select the corresponding account for the domain. You can check the client sheet or digital marketing profile in Salesforce.

      • Using the dropdown, search for the correct domain and select it.

      • Click "Select Domain"

Outputs:

  • A fully set up AccuRanker account with which we’ll be able to optimize the client's online presence and improve their Search Engine Rankings.

Takedown Procedure

Inputs:

  • As part of the SEO offboarding process, we must back up, then delete the AccuRanker account.

  • Side Note; The account may have previously moved groups from the SEO rep’s assigned group to the Canceled group by the team lead or offboarding specialist.

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titleStep 1:

FAQs

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