“Site URL” (all lowercase) + “ - Location” if we have more than one location to track.
Default Search Engine, Locale and Location
Make sure the following are correct for each account.
Country Locale
Select US or Canada depending on location of the dealership - This will affect some spelling.
Search Engines
For now, we will only be focused on Google Mobile. Make sure all others are deselected.
Locations
Time to add in some additional locations for the domain, you can add multiple here, I would use the target locations from intake. You can reference the intake in Salesforce for ARI/Dealerspike.
For Net Driven, refer to the Intake Form.
Google Settings
Click “Ignore Local Pack”
Belongs to Group
Set as the appropriate brand for the website: ARI, DealerSpike, or NetdrivenLeadventure.
Google Business Names
Locate & Add GBP Name for Tracked Location
Navigate to the website and search in the main nav, footer, about, and map pages for a link to their Google Business Profile.
For Net Driven, this link should be on the Social Links on the right side of the website or in the footer.
If you cannot locate it, search the business name and address on Google exactly as it appears on the website.
Once you have found them on Google, you will want to copy and paste the name into the field in domain settings.
Add The First Keyword
On the next screen you will be prompted to add some keywords to the new account.
For now, we can just add the business name as it appears on the website.
Just type it into the text field labeled “Keywords” in the upper left of the pop-up.
Now click the orange “Add keyword” button.
Done
The SEO rep will follow behind with keyword research and complete the keyword list.
