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DS & ARI Content Formats

Pagefooters

Inventory content contains the following two formats on one document, to be submitted as one piece for one request.

• Word Count: see the official Word Count documentation

• Publication Location: Bottom of Inventory Page

• Header (title of the piece) uses H2; subheaders use H3s (###)

• Client name, physical location, and target locations must be mentioned once (commonly done in intro and/or conclusion)

• Content Focus: Pagefooters use the product on the inventory page as the primary focus of the piece, with the specific purpose of providing information to promote sales.

• Common topics: 

  • Manufacturer History

  • Product Buying Guide

  • Product Benefits

  • Model Breakdowns

•  Inappropriate Topics:

  • Tertiary subjects

    • Ex: Cleaning your ATV

    • Ex: Motorcycle maintenance

  • Content that could cannibalize other inventory pages' keyword content

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