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Google Docs link: LeadVenture SEO Content Writing Style Guide
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INTRODUCTORY STATEMENT
VOICE
TONE
TECHNICAL TONES
MARKETING TONES
CASUAL TONES
LOCATIONS
POLITICAL GEOGRAPHY
PHYSICAL LOCATIONS VS. TARGET LOCATIONS
APPROVED TERMINOLOGY
GRAMMAR & PUNCTUATION
SHARED AMERICAN & CANADIAN ENGLISH CONVENTIONS
AMERICAN-ONLY ENGLISH CONVENTIONS
CANADIAN-ONLY ENGLISH CONVENTIONS
FORMATTING
LEADVENTURE CONTENT FORMATS
META DESCRIPTIONS
BULLETED TEXT
TITLE CAPITALIZATIONS
FILE NAMES
TRADEMARK USAGE
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INTRODUCTORY STATEMENT
The LeadVenture content writing team is responsible for the creation of engaging, SEO-focused content for LeadVenture dealer websites across all verticals (RV, marine, powersports, motorcycles, agriculture, and so forth). Each dealer that is signed up to receive SEO content will receive one or more pieces each month, discussing topics relevant to that particular dealer’s inventory and geographic location.
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