Versions Compared

Key

  • This line was added.
  • This line was removed.
  • Formatting was changed.





Welcome to the TDA space on Confluence! Here, you'll find an overview of the complete customer journey with this product, along with links to the tools, trainings, and various other department resources we use on a regular basis. Let's dive right in!

Digital Marketing Department Breakdown


(Click the above link to see a breakdown of leadership roles, department breakdowns, and more for all of Digital Marketing)


TDA Project Life Cycle


Refer to the table of contents below to navigate to the tool, resource, or document you need in order to best serve your client, regardless of where they are in the TDA Project Life Cycle

Child pages (Children Display)
styleh2
pageTDA (Targeted Digital Advertising)
sorttitle
excerptTyperich content
first5


General Information


Here you'll find some broad, department wide information we'd like you to keep handy, things like frequently asked questions, and the overall process workflow.


Expand
titleClick here for General Information Resources

Insert excerpt
General Information (TDA)
General Information (TDA)
nopaneltrue


New Around Here?


Given the current size of the TDA team, there's not an immediate need for new hire training. However, the hope is this team will grow over time as more and more dealers realize who beneficial TDA campaigns are to their overall Digital Marketing success. As such, a training plan has been established, though none of the trainings outlined currently have courses. As time permits in Q3 or Q4 2020, this should be addressed to ensure the department is set up for success.


Expand
titleClick here for New Hire Resources

Insert excerpt
New Hire Training (TDA)
New Hire Training (TDA)
nopaneltrue




Looking for something else? Click here to navigate to the Digital Marketing home page on Confluence!