LIST 1 - Main Offering (Non-Product): Start by making a list of offerings based on information on the homepage. Examples: RV Financing, Motorcycle Financing, RV Service, RV Parts, etc…

• You will also want to check out their page footer links to determine what some of the most important pages for the dealer are, for example, if they link to their used inventory, they likely care about it quite a bit. This can help inform your list by giving you more topics to add.

• Repeat for all their main offerings, so if they are a multi-product dealer you would repeat the list for each major category. Such as ATVs, RVs, Boats, Scooters, Etc

** Using a loose 10% rule to determine what inventory you should include in your lists. You can achieve this by navigating to the all inventory page, removing any filters, and grabbing the whole number of units they have in their inventory, and multiplying the number by (.1).

LIST 2 - Condition Modifiers: List out the types of product conditions they offer such as “New”, “Used”, “Pre-Owned”, etc…

LIST 3 - Inventory Product Types: List out all the product types a dealer offers that exceed the 10% rule. Examples: 

LIST 4 - Product Type Subcategories: Within each product type, you will want to list all the products types with their subcategory, such as “Youth UTV” or “Super Sport Street Bike”

LIST 5 - Brands with Product: You will then want to list out all the brands they offer and the type of product each brand is associated with. For example, we don’t want to track “Polaris” we would want to track “Polaris Side x Side” and “Polaris ATV” instead.

LIST 6 - Brands w/o product: Just list all brands offered that meet the 10% rule. 

LIST 7 - Location Modifiers: List out the target location by city, city/state, state, and state abbreviation. Examples: “Mesa”, “Mesa AZ”, “Arizona”, “AZ”

LIST 8 - Intent Modifiers: List out intent keyword modifiers such as “for sale”, “Buy” “for rent”, “sales”, “near me”, “dealer”, “dealership”, “specials”, etc…

• You do not want to include anything the dealer doesn’t offer. If they don’t do rental, don’t include it.